{"id":"mkt2-lead-goal-feasibility-options","audience":"marketing","category":"data","track":"marketing","technique":"constraints","level":"advanced","title":"Check a CMO's lead goal against budget and offer two options","free":false,"task":"Your CMO asked for 100 leads on a $5,000 budget for the next campaign. Write a prompt for exactly four plain-text lines: \"Math:\" showing budget divided by the cost per lead, \"Verdict:\" saying Feasible or Not feasible with the shortfall, \"Option 1:\" raising the budget to hit 100 leads (with the math), and \"Option 2:\" lowering the lead target to what the budget buys. Use the most recent cost per lead, each line under 25 words.","materialLabel":"Campaign history (attached to your prompt automatically)","material":"CAMPAIGN HISTORY - cost per lead (CPL), spend / leads\n\nSpring campaign: $4,800 spend, 60 leads -> CPL $80\nSummer campaign: $6,000 spend, 120 leads -> CPL $50\nFall campaign (most recent, ended Oct 31): $6,000 spend, 100 leads -> CPL $60\n\nNotes: the CMO's request: \"100 leads, $5,000, in three weeks, three channels.\" The team believes CPL will be the same as last time. Summer's $50 CPL benefited from a one-time partner promotion that won't repeat.\nA new channel (podcast ads) is being considered but has no results yet.","rules":[{"type":"plainText"},{"type":"maxWords","max":100}],"mistakes":[{"title":"Using the best CPL","why":"The AI uses summer's $50 and calls it feasible.","fix":"Say: \"Use the most recent cost per lead ($60).\"","checks":["r0","r1"]},{"title":"Skipping the options math","why":"The AI says 'increase budget' with no figure.","fix":"Say: \"Show the math in each option.\"","checks":["r1"]},{"title":"Extra lines","why":"The AI adds recommendations beyond the two options.","fix":"Say: \"Exactly four lines.\"","checks":["r2","maxWords"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the four labels","patterns":["math:.*verdict:.*option 1:.*option 2:"]},{"label":"Uses the latest CPL","patterns":["most recent","\\$60","latest"]},{"label":"Asks for the shortfall","patterns":["shortfall","not feasible"]},{"label":"Asks for the math in options","patterns":["show the math","with the math","100 x"]},{"label":"Caps length","patterns":["25 words","100 words"]}],"hint":"Feasibility is arithmetic with an honest baseline. Give the four lines, the CPL to use and the math each option needs.","mission":"Tell the CMO if 100 leads on $5,000 is realistic.","musts":["Use latest cost per lead","Two options with math","Show the shortfall"],"rubricLabels":["The Math line uses the most recent CPL of $60: $5,000 / $60 = about 83 leads","The Verdict line says Not feasible with a shortfall of about 17 leads, Option 1 says raise the budget to $6,000 (100 x $60), and Option 2 says lower the target to about 83 leads","The output has exactly four lines, does not use the $50 summer CPL, and does not count podcast results"]}