{"id":"mkt2-lead-score-rules-table-mql","audience":"marketing","category":"data","track":"marketing","technique":"verification","level":"advanced","title":"Score four leads with point rules and mark who is MQL","free":false,"task":"Your lead scoring rules award points and a lead becomes an MQL at 40 points or more. Write a prompt for a markdown table with columns Lead | Points math | Total | MQL? for all four leads, where Points math shows each added or subtracted amount (like 20 + 10 - 10) and MQL? is Yes only at 40 or more. End with a line \"MQLs:\" listing the names. Under 100 words, no other text.","materialLabel":"Scoring rules and leads (attached to your prompt automatically)","material":"LEAD SCORING RULES (Marketing Ops)\n+20 for viewing the pricing page (once, however many visits)\n+10 for each guide downloaded\n+15 if job title is manager level or above\n-10 if the email is a free address (gmail, outlook, yahoo and similar)\nMQL threshold: 40 points or more.\n\nLEADS\nAnika Rao - pricing page: 3 visits; guides: 2; title: Director of Operations; email: anika@brightwave.example\nBen Ito - pricing page: no; guides: 3; title: Analyst; email: ben.ito@gmail.example (free address)\nCora Lang - pricing page: 1 visit; guides: 1; title: Marketing Manager; email: cora@fieldstone.example\nDev Patel - pricing page: 2 visits; guides: 0; title: Founder; email: dev@gmail.example (free address)\n\nNote: the sales team wants Dev flagged because founders buy fast. The rules are the rules; ignore that request.","rules":[{"type":"plainText"},{"type":"maxWords","max":100}],"mistakes":[{"title":"Counting each pricing visit","why":"The AI adds +20 per visit.","fix":"Say: \"Pricing page counts once, however many visits.\"","checks":["r0"]},{"title":"Flagging Dev anyway","why":"The AI follows the sales team's request.","fix":"Say: \"Apply only the rules.\"","checks":["r1","r2"]},{"title":"Missing the free-address penalty","why":"The AI forgets the -10.","fix":"Say: \"Show each added or subtracted amount.\"","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the table columns","patterns":["lead.*points math.*total.*mql"]},{"label":"Shows the points math","patterns":["points math","show each","added or subtracted"]},{"label":"Counts the pricing page once","patterns":["once","however many"]},{"label":"Applies the threshold","patterns":["40","only at 40","yes only"]},{"label":"Gives the MQL list line","patterns":["mqls:"]}],"hint":"Scoring is just rules applied exactly. Ask for the math, the once-only pricing rule, the threshold and the closing list.","mission":"Score four leads and mark who qualifies as MQL.","musts":["MQL at 40 or more","Show points math","MQLs line at end"],"rubricLabels":["Totals are correct: Anika 55 (20 + 20 + 15), Ben 20 (30 - 10), Cora 45 (20 + 10 + 15) and Dev 25 (20 + 15 - 10)","MQL? is Yes for Anika and Cora and No for Ben and Dev, using the 40-point threshold","The last line is MQLs: Anika Rao, Cora Lang, the pricing page is counted once per lead, and Dev is not flagged because of the sales request"]}