{"id":"mkt2-meta-descriptions-category-pages","audience":"small-business","category":"social-content","track":"marketing","technique":"constraints","level":"beginner","title":"Write three meta descriptions that stay inside each page summary","free":false,"task":"You manage the website for Bramble & Birch, a plant shop. Write a prompt for exactly 3 numbered meta descriptions, one per page below, each 150 characters or fewer including spaces and beginning with the page's target phrase word for word. Use only facts in the page summaries, and don't promise anything the shop doesn't offer. Plain text.","materialLabel":"Page summaries (attached to your prompt automatically)","material":"BRAMBLE & BIRCH - pages needing meta descriptions\n\nPage 1: /indoor-plants\nTarget phrase: \"low light houseplants\"\nSummary: 28 houseplants that cope with low light, each with a care card. Prices from $12. Pots sold separately.\n\nPage 2: /plant-care\nTarget phrase: \"plant care guides\"\nSummary: 15 free care guides covering watering, light and repotting. Written by our staff horticulturist, Ines.\n\nPage 3: /gift-cards\nTarget phrase: \"plant shop gift cards\"\nSummary: Gift cards from $20 to $200, delivered by email within minutes. Valid in store and online for 2 years.\n\nShop facts not on these pages: we offer free local delivery over $60; we do not ship plants outside the state; plants are not guaranteed against dying.\nPast copy that caused complaints: \"guaranteed to thrive\".","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":70}],"mistakes":[{"title":"Going over the character cap","why":"AI meta descriptions often run 160+ characters.","fix":"Add: \"Each 150 characters or fewer; aim for 130.\"","checks":["r0"]},{"title":"Using shop facts from other pages","why":"The AI adds free delivery or guarantees that aren't on the page.","fix":"Say: \"Use only facts in that page's summary.\"","checks":["r1","r2"]},{"title":"Burying the target phrase","why":"The AI puts the phrase mid-sentence or swaps in synonyms.","fix":"Say: \"Begin each description with the target phrase word for word.\"","checks":["r0"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Gives the count and numbering","patterns":["3 numbered","three numbered","exactly 3","exactly three"]},{"label":"Sets a character cap","patterns":["150 characters","characters or fewer"]},{"label":"Requires the exact phrase","patterns":["word for word","exact phrase","target phrase"]},{"label":"Limits facts to the summaries","patterns":["only facts","only (what|the)","summar"]},{"label":"Bans promises","patterns":["guarantee","don'?t promise","no promises"]}],"hint":"Meta descriptions have a hard character cap and must include the exact phrase. Give the cap, the phrase rule and the facts boundary.","mission":"Write three meta descriptions for Bramble & Birch pages.","musts":["150 characters max","Start with target phrase","Page summary facts only"],"rubricLabels":["There are exactly 3 numbered descriptions, each 150 characters or fewer, and each begins with its target phrase word for word (low light houseplants, plant care guides, plant shop gift cards; capital letters don't matter)","Facts used match the summaries (for example 28 plants, 15 guides, $20 to $200 gift cards) and nothing is invented","No description claims guaranteed results, nationwide shipping or free delivery"]}