{"id":"mkt2-newsletter-welcome-email-two-sentences","audience":"small-business","category":"writing-emails","track":"marketing","technique":"constraints","level":"beginner","title":"Write a two-sentence welcome email for new newsletter subscribers","free":false,"task":"Seed & Sprout is a gardening shop with a weekly newsletter. Write a prompt for the welcome email: a line starting \"Subject:\" with 6 words or fewer, the greeting \"Hi {{first_name}},\" exactly, a body of exactly 2 sentences, a line starting \"Guide:\" with the guide link, and the signature \"Marisol, Seed & Sprout\". Plain text, under 60 words, no discount or coupon.","materialLabel":"Signup details (attached to your prompt automatically)","material":"SEED & SPROUT - newsletter signup setup\n\nSignup promise on the form: \"Get our free seed-starting calendar, then a growing tip every Friday.\"\nGuide: Seed-starting calendar (PDF), link: seedandsprout.example/calendar\nNewsletter: sent Fridays at 8 a.m., about 4 short tips a month, plus occasional shop news.\nShop: independent garden store, ships seeds across the country, plants only locally.\nTone: friendly, a bit nerdy, no exclamation marks.\n\nThings we have NOT decided: a welcome discount (the owner is thinking about 10% off, but nothing is approved), a loyalty club, or a spring sale.\nLast year's welcome email was 220 words and nobody scrolled to the link (click rate 3%).\nMerge tag in our email tool: {{first_name}}.","rules":[{"type":"plainText"},{"type":"maxWords","max":60}],"mistakes":[{"title":"Adding a welcome discount","why":"The AI sees 10% off in the notes and offers it.","fix":"Add: \"No discount, coupon or sale; none is approved.\"","checks":["r2"]},{"title":"Long welcome copy","why":"Welcome emails balloon into several paragraphs.","fix":"Say: \"Body is exactly 2 sentences.\"","checks":["r1","maxWords"]},{"title":"Dropping the merge tag","why":"The AI writes 'Hi there' or 'Hi [Name]'.","fix":"Say: \"Greeting exactly: Hi {{first_name}},\"","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Gives the greeting and signature","patterns":["\\{\\{first_name\\}\\}","marisol"]},{"label":"Sets subject and body limits","patterns":["6 words","2 sentences","two sentences"]},{"label":"Asks for the guide line","patterns":["guide:"]},{"label":"Bans discounts","patterns":["discount","coupon","no offer"]},{"label":"Caps length and plain text","patterns":["60 words","plain text"]}],"hint":"Welcome emails should be short and keep the one promise. Give the exact greeting, structure and signature, and ban unapproved offers.","mission":"Welcome new Seed & Sprout newsletter subscribers in two sentences.","musts":["Greeting Hi {{first_name}},","Exactly 2 body sentences","No discount or coupon"],"rubricLabels":["The email has a Subject: line of 6 words or fewer, the exact greeting Hi {{first_name}}, and the signature Marisol, Seed & Sprout","The body is exactly 2 sentences, mentions the free seed-starting calendar and the weekly Friday tips, and the Guide: line holds seedandsprout.example/calendar","It offers no discount, coupon, loyalty club or sale, and uses no exclamation marks"]}