{"id":"mkt2-nurture-sequence-plan-table","audience":"marketing","category":"writing-emails","track":"marketing","technique":"format","level":"intermediate","title":"Plan a four-email nurture sequence as a table with a stop rule","free":false,"task":"You're planning a nurture sequence for people who downloaded the Fernhill Budget Template. Write a prompt for a markdown table with exactly 4 rows and the columns Day | Goal | Subject | Stop if. Use the days from the plan, except that emails only go out on Tuesdays and Thursdays (move a Sunday send to the next Tuesday) and you drop the cancelled email; one subject under 7 words per row, and the Stop if column must say 'Bought' on every row. Plain text apart from the table, and under 110 words in total.","materialLabel":"Sequence plan (attached to your prompt automatically)","material":"FERNHILL BUDGET TEMPLATE - nurture plan\n\nLead magnet: free budget template (spreadsheet). Paid product: Fernhill Planner, $8 a month, 14-day free trial.\n\nProposed schedule\n- Day 0: deliver the template and say what's inside\n- Day 2: show a quick tip for using the template well\n- Day 5: share a customer's story (approved) and introduce the Planner\n- Day 9: invite to start the 14-day trial\n- Day 14: \"last chance\" discount - cancelled by marketing lead, we don't discount\n\nDay 0 is a Tuesday.\n\nOther notes: leads who buy are removed from marketing emails. Some emails go to a Sunday under this schedule.\n\nBounce note: 6% of the list has a work address that blocks template downloads.","rules":[{"type":"plainText"},{"type":"maxWords","max":110}],"mistakes":[{"title":"Including the cancelled email","why":"The AI lists all five planned emails.","fix":"Add: \"Exactly 4 rows; leave out the cancelled Day 14 email.\"","checks":["r1"]},{"title":"Keeping Day 5 as is","why":"The AI misses the Tuesday and Thursday rule.","fix":"Say: \"Day 5 falls on a Sunday, so move it to Day 7.\"","checks":["r1"]},{"title":"Salesy subjects","why":"The AI writes urgent, discount-style subjects.","fix":"Say: \"No discount or last-chance wording; each subject under 7 words.\"","checks":["r2"]},{"title":"Skipping the stop column","why":"The AI writes a plain schedule.","fix":"Name the four columns and say 'Stop if' is 'Bought' on every row.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the columns","patterns":["day.*goal.*subject.*stop if"]},{"label":"Fixes the row count","patterns":["4 rows","four rows","exactly 4"]},{"label":"Handles the moved and cancelled emails","patterns":["day 7","cancel","leave out","sunday"]},{"label":"Caps subjects","patterns":["7 words","under 7"]},{"label":"Fills the stop column","patterns":["bought"]}],"hint":"A plan table has to reflect the rules, not just the draft. Name the columns, say which emails to drop or move and cap the subjects.","mission":"Plan a four-email follow-up for Fernhill template downloaders.","musts":["Tuesdays and Thursdays only","Drop cancelled email","Stop if says Bought"],"rubricLabels":["The table has exactly 4 rows and the columns Day | Goal | Subject | Stop if","The days are 0, 2, 7 and 9 (the Day 5 email moves to Day 7, and the cancelled Day 14 discount email is not included)","Every Subject is under 7 words with no discount or last-chance wording, and every Stop if cell says Bought"]}