{"id":"mkt2-one-pager-memo-where-we-win","audience":"marketing","category":"research","track":"marketing","technique":"format","level":"advanced","title":"Write a competitor one-pager memo with three fixed headings","free":false,"task":"You're preparing a one-page memo that compares Lumio Surveys to its rival Pollbright for the sales team. Write a prompt for plain text with exactly three headings in capitals, in this order: WHERE WE WIN, WHERE THEY WIN, CAN'T CONFIRM. Put up to 2 dash bullets under each, each under 15 words, and use only the evidence list. Anything that came from a review or hearsay goes under CAN'T CONFIRM.","materialLabel":"Evidence list (attached to your prompt automatically)","material":"LUMIO vs POLLBRIGHT - evidence collected Nov 3\n\nFrom product pages and public pricing:\n- Lumio: free plan includes up to 200 responses a month. Pollbright free plan: 50 responses a month.\n- Pollbright has 80 question templates. Lumio has 35 templates.\n- Both export to CSV. Only Lumio exports to PDF reports.\n- Lumio Pro: $25 a month. Pollbright Pro: $22 a month.\n\nFrom reviews and hearsay:\n- A review on a software site says Pollbright's support replies \"within minutes\".\n- A prospect said Pollbright is \"about to be acquired\". No announcement found.\n- A Lumio customer said our dashboards load faster. We have not tested this.\n\nFrom our own team:\n- Marketing lead says \"we're the most user-friendly survey tool\" (no source).","rules":[{"type":"plainText"},{"type":"maxBullets","max":6},{"type":"maxWords","max":120}],"mistakes":[{"title":"Treating reviews as facts","why":"The AI puts hearsay under wins and losses.","fix":"Add: \"Anything from a review, rumor or our own team without a source goes under CAN'T CONFIRM.\"","checks":["r2"]},{"title":"Hiding where they win","why":"Sales memos tend to flatter us, so the AI leaves out rival strengths.","fix":"Add: \"WHERE THEY WIN must have real page facts.\"","checks":["r1"]},{"title":"Using its own headings","why":"The AI invents sections like Overview and Recommendations.","fix":"List the three headings in capitals and say 'no other headings'.","checks":["r0"]},{"title":"Too many bullets","why":"Memos grow long without a cap.","fix":"Say: \"At most 2 bullets per heading, each under 15 words.\"","checks":["maxBullets"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the three headings","patterns":["where we win.*where they win","can'?t confirm"]},{"label":"Caps bullets","patterns":["2 (dash )?bullets","two (dash )?bullets","at most 2"]},{"label":"Separates fact from hearsay","patterns":["review","rumou?r","hearsay","unverified"]},{"label":"Uses only the evidence","patterns":["only the evidence","only (what|facts)","evidence list"]},{"label":"Asks for plain text and a length","patterns":["plain text","under 15 words","15 words"]}],"hint":"This memo is about separating proof from hearsay. Name the three headings, say where unverified claims go, and cap the bullets.","mission":"Show sales where Lumio beats Pollbright and where it doesn't.","musts":["Evidence list only","Hearsay goes under CAN'T CONFIRM","Max 2 bullets each"],"rubricLabels":["The memo has exactly the three capital headings WHERE WE WIN, WHERE THEY WIN and CAN'T CONFIRM, in that order, with no more than 2 bullets under each","WHERE WE WIN uses page facts (such as 200 free responses vs 50, or PDF reports) and WHERE THEY WIN uses page facts (such as 80 templates or the $22 Pro price)","The acquisition rumor, fast support, faster dashboards and most user-friendly claims appear only under CAN'T CONFIRM or are left out, never as wins or facts"]}