{"id":"mkt2-pick-clearest-tagline-three-criteria","audience":"marketing","category":"evaluation","track":"marketing","technique":"format","level":"beginner","title":"Pick the clearest of three taglines against three criteria","free":false,"task":"Your team is choosing a tagline for the Weekly Wrap planner app. Write a prompt for exactly two plain-text lines: \"Pick:\" with the letter of the best tagline, and \"Why:\" with one reason of 15 words or fewer. The best tagline names a benefit, is 6 words or fewer, and contains no jargon. Judge only against those criteria.","materialLabel":"Tagline options and notes (attached to your prompt automatically)","material":"WEEKLY WRAP - tagline options\n\nA. \"Synergize your workflow, maximize your outcomes\"\nB. \"Plan your week in ten minutes\"\nC. \"Work smarter, not harder\"\n\nProduct: a planner app that turns a to-do list into a weekly schedule in about ten minutes (confirmed in user testing: median 9 minutes).\nAudience: busy parents and freelancers.\nThe CEO likes C because \"everyone knows it\". The agency's creative director likes A because it \"sounds like a real company\".\nCompetitor tagline for reference: \"The planner that plans for you\".\nBrand voice: plain and friendly.","rules":[{"type":"plainText"},{"type":"maxWords","max":40}],"mistakes":[{"title":"Following the CEO","why":"The AI picks C because 'everyone knows it'.","fix":"Say: \"Judge only against the three criteria.\"","checks":["r1","r2"]},{"title":"Long justification","why":"The AI writes a paragraph.","fix":"Say: \"Why: one reason, 15 words or fewer.\"","checks":["r2","maxWords"]},{"title":"Missing labels","why":"The AI writes a table or essay.","fix":"Say: \"Exactly two lines starting Pick: and Why:\"","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Gives the two labels","patterns":["pick:.*why:"]},{"label":"Lists the criteria","patterns":["benefit","6 words","jargon"]},{"label":"Limits to criteria","patterns":["only against","only those","judge only"]},{"label":"Caps the reason","patterns":["15 words"]},{"label":"Asks for plain text","patterns":["plain text","no intro","exactly two"]}],"hint":"Taglines get picked by opinion. Give the criteria, say to judge only by them and give the exact two-line format.","mission":"Pick the best tagline for the Weekly Wrap planner.","musts":["Names a benefit","6 words or fewer","No jargon"],"rubricLabels":["The output has exactly two lines starting Pick: and Why:","Pick names B","Why is 15 words or fewer and cites the criteria (names a benefit, short, no jargon) rather than the CEO's or creative director's preferences"]}