{"id":"mkt2-pick-lead-angle-from-interview-tags","audience":"marketing","category":"research","track":"marketing","technique":"grounding","level":"advanced","title":"Pick the lead message angle by counting positive interview mentions","free":false,"task":"Eight customers were interviewed and each mention of a benefit was tagged as positive or negative. Write a prompt for a markdown table with columns Angle | Positive | Negative covering the four angles in the tags, then a last line starting \"Lead with:\" that names the angle with the most positive mentions and its count out of 8 interviews. Count positives and negatives separately. Under 80 words, no other text.","materialLabel":"Interview tag sheet (attached to your prompt automatically)","material":"ROUTEWISE INTERVIEWS - benefit tags (8 customers)\n\nInterview | Mentioned positively | Mentioned negatively\n1 | speed, support | none\n2 | speed | support\n3 | price | none\n4 | support | none\n5 | speed, integrations | none\n6 | speed, support | price\n7 | support | speed\n8 | speed | none\n\nCoding notes: the four angles are speed, support, price and integrations. One mention per interview per angle.\nQuote pulled from interview 7: \"Support is wonderful, but the dashboard is slow to load.\"\nThe product lead believes the angle should be support because \"it came up the most\" (support was mentioned in 5 interviews in total, speed in 6).","rules":[{"type":"plainText"},{"type":"maxWords","max":80}],"mistakes":[{"title":"Counting all mentions","why":"The AI adds positives and negatives and favors support.","fix":"Add: \"Count positives and negatives separately; lead with the most positive mentions.\"","checks":["r0","r2"]},{"title":"Miscounting","why":"Tag sheets lead to off-by-one counts.","fix":"Ask the AI to list the interview numbers behind each count.","checks":["r0"]},{"title":"Skipping the count in the last line","why":"The AI names a winner with no number.","fix":"Say: \"Give the count out of 8.\"","checks":["r1"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the table columns","patterns":["angle.*positive.*negative"]},{"label":"Counts separately","patterns":["separately","positive","negative"]},{"label":"Gives the last-line label","patterns":["lead with:"]},{"label":"Asks for a count out of 8","patterns":["out of 8","of 8"]},{"label":"Caps length","patterns":["80 words","no other text"]}],"hint":"The product lead is counting every mention, good or bad. Tell the AI to count positives and negatives separately and lead with the most positive.","mission":"Choose the lead message angle from eight customer interviews.","musts":["Count positives and negatives separately","Four angles","Count out of 8"],"rubricLabels":["The table has the columns Angle | Positive | Negative and shows speed 5 and 1, support 4 and 1, price 1 and 1, integrations 1 and 0","The last line starts \"Lead with:\" and names speed with 5 of 8 interviews","The output has no other text and does not recommend support"]}