{"id":"mkt2-pick-rival-to-lead-against","audience":"marketing","category":"research","track":"marketing","technique":"grounding","level":"advanced","title":"Compare three rivals on set criteria and pick one to lead against","free":false,"task":"Your team is writing a competitor one-pager and must choose which rival to lead against. Write a prompt for a markdown table with columns Rival | Public price | 20+ integrations | Phone support, using only Yes, No or Unconfirmed in the cells, followed by a last line starting \"Lead against:\" naming the rival that meets the fewest criteria and a reason under 15 words. A claim that appears only in a review or a sales rep's comment is Unconfirmed, and so is a feature a page says is \"coming soon\". Under 100 words, no other text.","materialLabel":"Rival research notes (attached to your prompt automatically)","material":"RIVAL RESEARCH - project management tools, gathered Nov 2\n\nNorthvale\n- Pricing page lists Starter at $29 per user per month.\n- Integrations page shows 34 apps.\n- Support page: live chat and email only.\n\nQuillfield\n- Pricing page says \"Contact sales\". No prices published.\n- Integrations page shows 18 apps. A sales rep told one of our prospects they have \"40+\".\n- Support page: phone line weekdays 9 to 5.\n\nHarborpoint\n- Pricing page lists Team at $35 per user per month.\n- Integrations page shows 22 apps.\n- Support page says phone support is \"coming soon\". A review on a software site says they got a call back.\n\nSource: all page notes taken from each rival's own website on Nov 2.","rules":[{"type":"plainText"},{"type":"maxWords","max":100}],"mistakes":[{"title":"Counting the sales rep's 40+","why":"The AI treats any number it sees as a fact.","fix":"Add: \"A claim that appears only in a review or from a sales rep is Unconfirmed, not Yes.\"","checks":["r1"]},{"title":"Writing sentences in cells","why":"The AI fills cells with prose and notes.","fix":"Say: \"Cells contain only Yes, No or Unconfirmed.\"","checks":["r0"]},{"title":"Choosing by gut feel","why":"Without a rule the AI picks the biggest rival.","fix":"Say: \"Lead against the rival meeting the fewest criteria.\"","checks":["r2"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the table columns","patterns":["rival.*price.*integrations.*phone"]},{"label":"Limits cell values","patterns":["yes, no or unconfirmed","only yes","unconfirmed"]},{"label":"Treats reviews and reps as unconfirmed","patterns":["review","sales rep","only .*claim"]},{"label":"Defines how to pick","patterns":["fewest","least criteria"]},{"label":"Starts the last line with a label","patterns":["lead against:"]}],"hint":"This is a decision with traps: two claims that don't come from the rival's own pages. Define the cell values, how to treat weak claims, and the rule for the pick.","mission":"Pick which rival to lead against in the one-pager.","musts":["Review-only claims: Unconfirmed","Coming soon: Unconfirmed","Fewest criteria met"],"rubricLabels":["The table has the columns Rival | Public price | 20+ integrations | Phone support and uses only Yes, No or Unconfirmed in the cells","Cells are correct: Northvale Yes/Yes/No, Quillfield No/No/Yes, Harborpoint Yes/Yes/Unconfirmed (the 40+ rep claim does not count for Quillfield)","The last line starts \"Lead against:\" and names Quillfield with a reason under 15 words"]}