{"id":"mkt2-press-faq-no-comment-lines","audience":"communications","category":"customer-replies","track":"marketing","technique":"audience","level":"beginner","title":"Answer four press questions with approved lines only","free":false,"task":"A reporter is asking about the new Kestrel Fitness app. Write a prompt for exactly four \"Q:\" and \"A:\" pairs answering the reporter's four questions in order, each answer under 25 words, plain text. Use only the approved statements, and where there's no approved line say \"We have nothing to share on that yet.\"","materialLabel":"Approved statements and reporter questions (attached to your prompt automatically)","material":"KESTREL FITNESS - press Q&A prep\n\nApproved statements:\n- The Kestrel app launched Oct 20 on iOS and Android.\n- More than 60,000 people have downloaded it.\n- The app is free, with an optional Plus plan at $6 a month.\n- Workout plans are designed with certified trainers.\n\nNot approved for use: user retention numbers, revenue, funding talks, the planned smartwatch app, and any health outcome claims.\n\nReporter questions (Mara, Tri-County Tribune):\n1. When did the app launch, and on which platforms?\n2. How many people have downloaded it?\n3. Are you planning a smartwatch version?\n4. How much does it cost?\n\nInternal note: the CEO told a podcast host last week that smartwatch support \"is probably coming next year\". That podcast is not an approved source.","rules":[{"type":"plainText"},{"type":"maxWords","max":130}],"mistakes":[{"title":"Using the podcast comment","why":"The AI treats the CEO's remark as an answer.","fix":"Add: \"Use only approved statements; if none fits, use the no-comment line.\"","checks":["r2"]},{"title":"Rounding up the numbers","why":"The AI says 'over 60k' as 'nearly 100,000' or adds details.","fix":"Say: \"Copy the approved wording for numbers.\"","checks":["r1"]},{"title":"Missing the Q/A structure","why":"The AI writes a narrative reply.","fix":"Show the 'Q:' and 'A:' format, four pairs in order.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Sets the Q/A format","patterns":["q:","a:","four","4"]},{"label":"Restricts to approved statements","patterns":["approved","only"]},{"label":"Gives the fallback line","patterns":["nothing to share on that yet"]},{"label":"Caps answer length","patterns":["25 words","under 25"]},{"label":"Asks for plain text","patterns":["plain text","no bold","no intro"]}],"hint":"Press answers must stay inside what's approved. Give the fallback line and tell the AI to use only approved statements.","mission":"Answer the reporter's four Kestrel Fitness questions with approved lines.","musts":["Approved statements only","Exact no-comment line","Answers under 25 words"],"rubricLabels":["The output has exactly four Q:/A: pairs in the reporter's order","Answers 1, 2 and 4 use only approved statements (Oct 20 on iOS and Android; more than 60,000 downloads; free with Plus at $6 a month)","The smartwatch answer is exactly the line We have nothing to share on that yet. and does not say a smartwatch app is coming"]}