{"id":"mkt2-refund-policy-friendly-rewrite","audience":"marketing","category":"writing-emails","track":"marketing","technique":"tone","level":"advanced","title":"Rewrite a stiff return policy in a warm voice without changing terms","free":false,"task":"Cobble & Pine's return policy is written in legal-sounding language. Rewrite it for the website in a warm, plain voice (we and you, contractions) without changing any term. Write a prompt that keeps all five terms with their exact numbers, adds no new promises like \"no questions asked\" or \"free returns\", and runs under 90 words in 4 to 5 sentences, plain text, no headings.","materialLabel":"Current policy text (attached to your prompt automatically)","material":"RETURN AND REFUND POLICY (current wording)\n\nPursuant to this policy, merchandise may be returned within thirty (30) days of the date of delivery, provided that such merchandise is unused and in its original condition. Customers are responsible for the cost of return shipping, except where merchandise is received in a damaged condition, in which case Cobble & Pine shall bear such cost. Refunds are issued to the original method of payment within seven (7) business days of receipt of the returned merchandise by our warehouse. Merchandise purchased during a promotional sale event is designated final sale and is not eligible for return. Customers who wish to initiate a return should contact our service team at the address provided below.\n\nNotes from the owner: warm and plain, like we talk to customers in the shop. Previous drafts that got rejected said \"hassle-free returns\" and \"free return shipping\" (we don't offer free shipping on returns).","rules":[{"type":"plainText"},{"type":"maxWords","max":90}],"mistakes":[{"title":"Adding friendly promises","why":"Warm copy tends to say 'hassle-free' or 'free returns'.","fix":"Say: \"No new promises: don't say hassle-free, free returns or no questions asked.\"","checks":["r1"]},{"title":"Losing a term in the rewrite","why":"The AI drops the damaged-item exception or the 7 business days.","fix":"Add: \"Keep all five terms with their exact numbers.\"","checks":["r0"]},{"title":"Staying stiff","why":"The AI keeps 'merchandise' and 'pursuant to'.","fix":"Describe the voice: we and you, contractions, plain words.","checks":["r2"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Describes the voice","patterns":["warm","plain","contractions","we and you"]},{"label":"Keeps all terms and numbers","patterns":["all five","exact","every term","keep (all|every)"]},{"label":"Bans new promises","patterns":["hassle","free returns","no questions","new promises"]},{"label":"Sets length and sentences","patterns":["4 to 5","90 words"]},{"label":"Asks for plain text","patterns":["plain text","no headings"]}],"hint":"Policy rewrites must change tone, not terms. List the terms to keep, ban the tempting promises and describe the voice.","mission":"Make Cobble & Pine's return policy friendly without changing any term.","musts":["Keep all five terms","No new promises","4 to 5 sentences"],"rubricLabels":["The rewrite keeps all five terms with their numbers: 30 days from delivery and unused, customer pays return shipping unless the item arrives damaged, refunds to the original payment method within 7 business days of receipt, sale items are final, and contact the service team to start a return","It adds no new promises such as hassle-free, free returns, free return shipping or no questions asked","It is written in a warm plain voice with we or you and at least two contractions, in 4 to 5 sentences, with no headings"]}