{"id":"mkt2-search-ad-headlines-30-chars","audience":"marketing","category":"brainstorming","track":"marketing","technique":"constraints","level":"intermediate","title":"Write five search ad headlines under 30 characters each","free":false,"task":"You run search ads for Warm Crumb, a bakery box subscription. Write a prompt for exactly 5 numbered headlines, each 30 characters or fewer including spaces, each with a different angle. Exactly one headline must include the $24 starter box price, and none may mention shipping, since delivery is local only. Plain text, output only the 5 lines.","materialLabel":"Campaign notes (attached to your prompt automatically)","material":"WARM CRUMB - bakery box subscription, ad notes\n\nProduct: weekly box of 6 fresh pastries baked that morning. Starter box $24, then $32 a week. Skip or cancel anytime.\nDelivery: local courier in Dunmore and Pell City only, before 8 a.m. No shipping outside those towns.\nFree shipping: ran in October, ended Oct 31. Do not reference it.\nAngles that tested well: freshness (\"baked this morning\"), convenience (skip any week), and local pride.\nTop competitor: Rolling Pin Club (ships nationwide, pastries are frozen).\nPast headline that was disapproved: \"Best Bakery Box Ever\" (superlative claim, no proof).\nPlatform limit: headlines max 30 characters.","rules":[{"type":"numberedItems","count":5},{"type":"maxWords","max":40}],"mistakes":[{"title":"Writing headlines that run long","why":"AI ignores character limits unless you give a target.","fix":"Add: \"Each headline 30 characters or fewer; aim for 25.\"","checks":["r0"]},{"title":"Reusing the free shipping offer","why":"The notes mention free shipping, and AI loves it as a hook.","fix":"Say: \"No mention of shipping or free shipping.\"","checks":["r2"]},{"title":"Putting the price everywhere","why":"The AI repeats the offer in most headlines.","fix":"Say: \"Exactly one headline includes $24.\"","checks":["r1"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Sets the count and numbering","patterns":["5 numbered","five numbered","exactly 5","exactly five"]},{"label":"States the character limit","patterns":["30 characters","30 chars","characters"]},{"label":"Pins the price to one headline","patterns":["exactly one","only one","\\$24"]},{"label":"Bans shipping and superlatives","patterns":["shipping","superlative","best"]},{"label":"Asks for only the lines","patterns":["only the","no intro","no notes"]}],"hint":"Character limits are easy to break. Give a lower target than 30, ban the dead offer, and pin the price to exactly one headline.","mission":"Write five Warm Crumb search ad headlines.","musts":["30 characters max","One has $24 price","No shipping mention"],"rubricLabels":["There are exactly 5 numbered headlines, and each is 30 characters or fewer including spaces","Exactly one headline includes the $24 starter box price","No headline mentions shipping or free shipping, and none uses a superlative like best or #1"]}