{"id":"mkt2-segment-emails-customers-vs-trials","audience":"marketing","category":"writing-emails","track":"marketing","technique":"audience","level":"advanced","title":"Write one feature announcement for two segments with different facts","free":false,"task":"You're announcing Scheduled Exports for Dashkit. Write a prompt for two emails, one headed \"FOR PRO CUSTOMERS:\" and one headed \"FOR TRIAL USERS:\", each under 45 words including a one-line subject and one call to action. The Pro one must not mention price or upgrading; the trial one mentions the Pro price of $39 a month once. Plain text, no other text.","materialLabel":"Feature and segment facts (attached to your prompt automatically)","material":"DASHKIT - Scheduled Exports announcement\n\nFeature: Scheduled Exports sends a CSV or PDF of any dashboard to chosen email addresses on a schedule (daily, weekly or monthly). Shipped Nov 10.\nAvailability: included in the Pro plan ($39 per month). Trial users get Pro features for 14 days. Starter plan ($12 per month) does NOT include it.\n\nSegments for this send:\n1. Pro customers: already have it; they just need to know it exists and where to find it (Settings > Exports).\n2. Trial users: can use it now during the trial; it stays only if they choose Pro.\n\nCall-to-action text: for Pro customers \"Open Scheduled Exports\"; for trial users \"Try Scheduled Exports\".\nNot ready: hourly schedules (planned), Slack delivery (planned).\nPast result: a similar feature email had a 6% click rate (we shouldn't quote it).","rules":[{"type":"plainText"},{"type":"maxWords","max":110}],"mistakes":[{"title":"Selling to people who already own it","why":"The AI adds an upgrade pitch to the Pro email.","fix":"Say: \"The Pro email must not mention price or upgrading.\"","checks":["r1"]},{"title":"Mentioning planned features","why":"The AI hints at hourly schedules or Slack.","fix":"Say: \"Only what shipped.\"","checks":["r2"]},{"title":"One email for both","why":"The AI writes a single email with two paragraphs.","fix":"Name the two headings and the two calls to action.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the two headings","patterns":["for pro customers:.*for trial users:"]},{"label":"Pins the call-to-action texts","patterns":["open scheduled exports","try scheduled exports"]},{"label":"Handles price correctly","patterns":["\\$39","once","not .*price"]},{"label":"Bans planned features","patterns":["hourly","slack","planned","only .*shipped"]},{"label":"Caps length","patterns":["45 words","110 words"]}],"hint":"Two segments, two truths. Name the headings, the calls to action, who sees the price and which planned features to leave out.","mission":"Announce Scheduled Exports to Pro customers and trial users.","musts":["Pro: no price or upgrade","Trial: $39 price once","Under 45 words each"],"rubricLabels":["The output has two sections headed FOR PRO CUSTOMERS: and FOR TRIAL USERS:, each with a one-line subject, a short body and one call to action (Open Scheduled Exports and Try Scheduled Exports respectively)","The Pro email says where to find it (Settings > Exports) and does not mention price or upgrading; the trial email mentions the $39 a month Pro price exactly once","Neither email mentions hourly schedules, Slack delivery or the 6% click rate, and each is under 45 words"]}