{"id":"mkt2-segment-hero-lines-shipped-features","audience":"marketing","category":"social-content","track":"marketing","technique":"audience","level":"intermediate","title":"Write one hero headline per segment using only shipped features","free":false,"task":"Writely is a document tool and the homepage will test one headline per segment. Write a prompt for exactly 3 numbered lines in the form \"1. Segment: headline\" for agencies, in-house teams and freelancers, in that order, each headline 8 words or fewer and built on a shipped feature that helps that segment. Don't mention planned features. Plain text.","materialLabel":"Feature and segment notes (attached to your prompt automatically)","material":"WRITELY - segment notes\n\nSHIPPED\n- Client workspaces: separate, private spaces per client (agencies).\n- Approval flow: reviewers sign off on a doc before it publishes (in-house teams).\n- Brand style checks: flags words that break the style guide (in-house teams).\n- Shareable read-only links with expiry (freelancers, agencies).\n- Templates for proposals (freelancers).\n\nPLANNED (not available)\n- Invoicing (freelancers)\n- Time tracking (agencies)\n\nSegment priorities: agencies care about keeping clients separate; in-house teams about getting sign-off; freelancers about looking professional to clients.\nDraft lines from last quarter: \"The only writing tool you'll ever need\" (not true), \"Invoice clients from your docs\" (planned only).","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":45}],"mistakes":[{"title":"Using the planned invoicing line","why":"The AI reuses last quarter's invoicing headline.","fix":"Say: \"Only shipped features; no planned ones.\"","checks":["r2"]},{"title":"Segment-blind headlines","why":"The AI writes the same generic headline three times.","fix":"Say: \"Each headline fits its segment's priority.\"","checks":["r1"]},{"title":"Wrong format or order","why":"The AI writes a paragraph or reorders the segments.","fix":"Show the format: \"1. Agencies: headline\".","checks":["r0"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Sets the format","patterns":["1\\. .*:","segment: headline","numbered"]},{"label":"Names the three segments in order","patterns":["agencies.*in-house.*freelancers"]},{"label":"Caps headline length","patterns":["8 words"]},{"label":"Restricts to shipped features","patterns":["shipped","not .*planned","no planned"]},{"label":"Bans overclaims","patterns":["only .*tool","overclaim","invoic"]}],"hint":"Segment headlines work when each fits its audience and only uses what ships. Give the format, the order, the cap and the shipped-only rule.","mission":"Write one Writely headline each for three audiences.","musts":["Shipped features only","8 words max","Fixed audience order"],"rubricLabels":["There are exactly 3 numbered lines in the form Segment: headline, for agencies, in-house teams and freelancers, in that order","Each headline is 8 words or fewer and relies on a shipped feature that fits that segment (client workspaces, approval flow or style checks, templates or read-only links)","No headline mentions invoicing or time tracking, or claims the only tool you'll ever need"]}