{"id":"mkt2-seo-brief-fields","audience":"marketing","category":"research","track":"marketing","technique":"format","level":"intermediate","title":"Fill an SEO brief for one blog post, picking the right keyword","free":false,"task":"Fill the SEO brief for a blog post at Patchwork Payroll. Write a prompt for plain text with exactly these lines: \"Primary keyword:\", \"Search intent:\" (one of informational, commercial or transactional), \"Title tag:\" (60 characters or fewer), \"Meta description:\" (150 characters or fewer), and \"Outline:\" with 4 H2 headings separated by semicolons. Pick the keyword with the highest monthly searches among those that match the post's topic and intent.","materialLabel":"Keyword research and post brief (attached to your prompt automatically)","material":"POST BRIEF: \"How to run payroll for your first employee\" (for sole-trader owners hiring for the first time; goal: a how-to guide that leads to a free checklist download).\n\nKeyword research export\nKeyword | Monthly searches | Notes\npayroll software | 18,000 | people comparing products, wrong intent for a how-to\nhow to run payroll for one employee | 1,300 | matches the post\nfirst employee payroll checklist | 880 | matches the post\nbest payroll app | 9,500 | comparison intent\nhow to pay a new employee | 2,400 | matches the post, slightly broader\npayroll tax rates by state | 4,100 | different topic, would need a separate post\nPatchwork Payroll pricing | 320 | navigational\n\nOther notes: Draft outline from the writer had sections on choosing software, setting up pay dates, withholding basics, and the first pay run. Do not give tax advice; link to the official agency page for rates. Competitor posts on this topic average 1,600 words.","rules":[{"type":"plainText"},{"type":"maxWords","max":120}],"mistakes":[{"title":"Picking the biggest number","why":"The AI chooses payroll software at 18,000 searches, the wrong intent.","fix":"Add: \"Pick the highest-volume keyword that matches the post's topic and intent.\"","checks":["r1"]},{"title":"Overlong title and description","why":"AI writes long titles and descriptions unless given a character cap.","fix":"Give both caps and ask for shorter targets, like title about 55 and description about 140.","checks":["r2"]},{"title":"Missing labels","why":"The AI writes a narrative brief.","fix":"List the five labels in order.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Lists the five labels","patterns":["primary keyword:.*search intent:","outline:"]},{"label":"Defines the keyword rule","patterns":["matches","topic and intent","highest"]},{"label":"Gives character caps","patterns":["60 characters","150 characters"]},{"label":"Asks for four headings","patterns":["4 (h2|headings)","four (h2|headings)","semicolons"]},{"label":"Asks for plain text","patterns":["plain text","no bold","no intro"]}],"hint":"The biggest keyword isn't always the right one. Tell the AI the rule for picking, the exact labels and the character caps.","mission":"Fill the SEO brief for the Patchwork Payroll blog post.","musts":["Highest-search matching keyword","Title tag 60 characters","Meta 150 characters"],"rubricLabels":["The five lines start with Primary keyword:, Search intent:, Title tag:, Meta description: and Outline:, in that order","The primary keyword is \"how to pay a new employee\" (2,400 searches, matches the post), and the search intent is informational","The title tag is 60 characters or fewer, the meta description is 150 characters or fewer, and the outline has 4 headings separated by semicolons"]}