{"id":"mkt2-shipping-delay-notice-email","audience":"small-business","category":"customer-replies","track":"marketing","technique":"tone","level":"beginner","title":"Write an honest shipping delay email with a clear cancel option","free":false,"task":"Order #4821 from Loom & Lantern is late. Write a prompt for an email to the customer: a line starting \"Subject:\", the new ship date, a sentence offering to cancel for a full refund by replying to the email, and the sign-off \"Dana, Loom & Lantern\". Under 75 words, plain text. Do not blame the supplier, offer a coupon, or promise the new date is guaranteed.","materialLabel":"Order and delay notes (attached to your prompt automatically)","material":"ORDER #4821 - Loom & Lantern\nCustomer: Nora Alvarez. Item: hand-woven rug, 5 x 8 ft, $340. Paid Nov 2.\nOriginal ship date: Nov 14. New ship date: Nov 19 (the weaver needs 5 more days).\nCancel policy for this delay: full refund to the original payment method if they reply and ask; we'd process it within 3 business days.\n\nBackground: the weaving studio's loom broke and a part was late from the supplier. The owner would rather not mention the supplier or the loom to customers.\nA 15% coupon was discussed by the team but not approved.\nTracking: not available until it ships; we'll send it then.\nTone: sorry but not groveling, direct, warm.","rules":[{"type":"plainText"},{"type":"maxWords","max":75}],"mistakes":[{"title":"Blaming the supplier","why":"Delay emails often explain the cause, and the notes give it.","fix":"Say: \"Don't mention the supplier or the loom.\"","checks":["r2"]},{"title":"Adding a coupon","why":"Apology emails default to a discount.","fix":"Say: \"No coupon or discount.\"","checks":["r2"]},{"title":"Skipping the cancel route","why":"The AI says 'contact us' without a clear option.","fix":"Say: \"Offer a full refund if they reply to cancel.\"","checks":["r1"]},{"title":"Using the old date","why":"The AI mixes up the two dates.","fix":"Say: \"New ship date: Nov 19.\"","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Gives the new date","patterns":["nov 19"]},{"label":"Offers the refund option","patterns":["refund","cancel","reply"]},{"label":"Bans blame and coupons","patterns":["supplier","blame","coupon","discount"]},{"label":"Gives the sign-off","patterns":["dana"]},{"label":"Caps length","patterns":["75 words","plain text"]}],"hint":"Delay notices should be clear about the date and the exit. Give the new date, the refund route, the sign-off and the things not to say.","mission":"Tell the customer order #4821 is late and offer a refund.","musts":["New ship date","Cancel for full refund","No coupon or guarantee"],"rubricLabels":["The email has a Subject: line, states the new ship date of Nov 19 (not Nov 14), and is signed Dana, Loom & Lantern","It offers a full refund if the customer replies to cancel, and says tracking will follow once it ships","It does not blame the supplier or mention the loom, offers no coupon, and does not guarantee the new date"]}