{"id":"mkt2-signup-form-microcopy-table","audience":"designers","category":"social-content","track":"marketing","technique":"constraints","level":"intermediate","title":"Write signup form labels and helper text for four fields","free":false,"task":"You're writing microcopy for the Parcelpath demo request form. Write a prompt for a markdown table with columns Field | Label | Helper text for exactly the four current fields, helper text 8 words or fewer, then a line starting \"Consent line:\" of 20 words or fewer. The consent line says they'll get product emails and can unsubscribe, and must not promise that data is never shared.","materialLabel":"Form spec (attached to your prompt automatically)","material":"PARCELPATH - demo request form, v4\n\nCurrent fields: Full name, Work email, Company size (dropdown: 1-10, 11-50, 51-200, 200+), Role (dropdown).\nRemoved in v4: Phone number (it cut completions by about a third, so we dropped it).\n\nCopy notes:\n- Work email: personal addresses (gmail etc.) are accepted but we prefer a work address.\n- Company size is used to route the request to the right sales rep.\n- Role helps us tailor the demo.\n- After submitting, someone replies within 1 business day.\n\nPrivacy facts: we use form data to reply and to send product emails; processors such as our email tool receive it; we do not sell data. Legal reviews the privacy page; marketing must not make promises beyond it.\nOld draft consent line: \"We'll never share your data with anyone, ever.\" (not accurate)","rules":[{"type":"plainText"},{"type":"maxWords","max":90}],"mistakes":[{"title":"Keeping the phone field","why":"The AI includes a field from the older form.","fix":"Say: \"Only the four current fields.\"","checks":["r0"]},{"title":"Promising privacy","why":"The old consent line says 'never share your data'.","fix":"Say: \"Don't promise data is never shared.\"","checks":["r2"]},{"title":"Long helper text","why":"Helper text turns into sentences.","fix":"Say: \"Helper text 8 words or fewer.\"","checks":["r1","maxWords"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the table columns","patterns":["field.*label.*helper"]},{"label":"Lists the four fields","patterns":["full name","work email","company size","role"]},{"label":"Excludes phone","patterns":["phone","removed","current"]},{"label":"Caps helper text","patterns":["8 words","eight words"]},{"label":"Specifies the consent line","patterns":["consent line:","unsubscribe","never shared","20 words"]}],"hint":"Form copy is small but strict. List the fields, drop the removed one, cap helper text and say what the consent line can't promise.","mission":"Write labels and helper text for the Parcelpath demo form.","musts":["Exactly four current fields","Helper 8 words max","Never say data isn't shared"],"rubricLabels":["The table has the columns Field | Label | Helper text and exactly four rows: Full name, Work email, Company size and Role, with no Phone number row","Every helper text is 8 words or fewer and any claims match the notes (for example routing to the right rep or a reply within 1 business day)","A line starting Consent line: is 20 words or fewer, mentions product emails and unsubscribing, and does not say data is never shared"]}