{"id":"mkt2-success-metrics-baseline-table","audience":"product-managers","category":"planning","track":"marketing","technique":"verification","level":"advanced","title":"Define launch success metrics and flag the ones with no baseline","free":false,"task":"You're defining success metrics for the Nimbus launch. Write a prompt for a markdown table with columns Metric | Baseline | Target | Source for exactly the four committed metrics. If a metric has no baseline in the notes, write \"No baseline\" for Baseline and \"Set after 2 weeks of data\" for Target. Leave out ideas that weren't committed. Under 90 words, no other text.","materialLabel":"Goal-setting notes (attached to your prompt automatically)","material":"NIMBUS LAUNCH - goal-setting notes\n\nCommitted metrics (agreed by Maria and Theo):\n1. Monthly signups: September average was 620 a month; target 1,000 a month by December. Source: web analytics.\n2. Activation rate (new accounts that create a first project within 7 days): currently 38%; target 45%. Source: product database.\n3. NPS: we have never run the survey; plan to start with the launch. Source: survey tool (to be set up).\n4. Cost per signup: currently $22 (ad platform, Q3); target $18. Source: ad platform.\n\nIdeas mentioned, not committed: brand awareness lift, press mentions, social followers.\nTheo's comment: \"I'd guess NPS is around 40 but that's a guess.\"\nThe launch date is Dec 1.","rules":[{"type":"plainText"},{"type":"maxWords","max":90}],"mistakes":[{"title":"Using the guess for NPS","why":"The AI fills the NPS baseline with 40.","fix":"Say: \"If there's no baseline in the notes, write No baseline.\"","checks":["r2"]},{"title":"Adding uncommitted metrics","why":"The AI adds brand awareness and press mentions.","fix":"Say: \"Exactly the four committed metrics.\"","checks":["r0"]},{"title":"Mixing up baselines and targets","why":"The AI swaps or merges the numbers.","fix":"Name the four columns and copy numbers from the notes only.","checks":["r1"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the table columns","patterns":["metric.*baseline.*target.*source"]},{"label":"Fixes the four committed metrics","patterns":["four","4","committed"]},{"label":"Gives the no-baseline rule","patterns":["no baseline","set after 2 weeks"]},{"label":"Bans guesses","patterns":["guess","only .*notes","don'?t guess"]},{"label":"Caps length","patterns":["90 words","no other text"]}],"hint":"Metrics need honest baselines. List the columns, restrict to committed metrics and give the exact wording for missing baselines.","mission":"Define the four committed Nimbus launch success metrics.","musts":["Committed metrics only","No baseline wording exact","Target set after 2 weeks"],"rubricLabels":["The table has the columns Metric | Baseline | Target | Source and exactly four rows for signups, activation rate, NPS and cost per signup","Signups 620 a month to 1,000, activation 38% to 45%, and cost per signup $22 to $18, with correct sources (web analytics, product database, ad platform)","The NPS row has No baseline and Set after 2 weeks of data, and does not use the guess of 40; no uncommitted ideas appear"]}