{"id":"mkt2-trial-day3-nurture-email","audience":"marketing","category":"writing-emails","track":"marketing","technique":"constraints","level":"intermediate","title":"Write the day-3 trial nurture email using only what trials include","free":false,"task":"You write the nurture sequence for Sprout Reports. Write a prompt for the day-3 email to trial users. Start with \"Subject:\" followed by a subject of 8 words or fewer, then a body under 80 words with exactly one call to action whose link text is \"Set up your first report\", signed \"Priya from Sprout\". Plain text, no fake urgency or countdowns, and only mention features the trial includes.","materialLabel":"Product and sequence notes (attached to your prompt automatically)","material":"SPROUT REPORTS - trial nurture plan\n\nTrial: 14 days, no card needed. Users on trial get: drag-and-drop dashboards, 3 data sources, scheduled email reports (weekly only), and chat support.\nPaid only (Pro, $39/month): CSV and PDF exports, unlimited data sources, hourly schedules, white-label branding.\n\nSequence so far:\n- Day 0: welcome (sent)\n- Day 1: connect a data source (sent)\n- Day 3: show them the value of dashboards (this email)\n- Day 7: scheduling reports\n- Day 12: trial ending reminder\n\nSegment data: trial users who connect a source in the first 2 days are 3x more likely to buy. Day-1 email open rate was 54%. About 40% of trials have connected one source by day 3.\n\nBrand voice: warm, direct, no exclamation marks.\n\nCompetitor note: Datanest also offers a 14-day trial, but with a card required.","rules":[{"type":"plainText"},{"type":"maxWords","max":100}],"mistakes":[{"title":"Promoting paid features","why":"The AI lists every feature it sees, including ones trial users can't use.","fix":"Add: \"Only mention features the trial includes; skip paid-only ones.\"","checks":["r1"]},{"title":"Adding urgency","why":"Nurture emails default to 'don't miss out' language.","fix":"Add: \"No fake urgency, countdowns or 'last chance' language.\"","checks":["r2"]},{"title":"Skipping the subject format","why":"The AI writes a long subject or leaves it off.","fix":"Say: \"Start with 'Subject:' and keep it to 8 words or fewer, then sign it Priya from Sprout.\"","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Sets the email's day and audience","patterns":["day.?3","trial user"]},{"label":"Gives the exact call to action","patterns":["set up your first report"]},{"label":"Limits to trial features","patterns":["only .*trial","trial includes","skip .*paid","paid.only"]},{"label":"Caps subject and body","patterns":["8 words","under 80","80 words"]},{"label":"Bans urgency","patterns":["no (fake )?urgency","no countdown","last chance"]}],"hint":"The notes mix trial and paid features. Tell the AI which ones are allowed, the exact call to action, the subject and body limits, and no urgency.","mission":"Get day-3 trial users to set up their first report.","musts":["Exact button link text","Only trial features","No fake urgency"],"rubricLabels":["The first line is Subject: followed by a subject of 8 words or fewer, and the email is signed Priya from Sprout","The email mentions dashboards but does not mention CSV/PDF exports, white-label branding or hourly schedules, since those are paid-only","It has exactly one call to action with the link text Set up your first report, and no urgency language such as countdowns, last chance or hurry"]}