{"id":"mkt2-utm-link-audit-table-problems","audience":"marketing","category":"data","track":"marketing","technique":"verification","level":"intermediate","title":"Audit six tracking links against the naming rules","free":false,"task":"You're auditing tracking links before a send. Write a prompt for a markdown table with columns Link # | Problem for the six links, where Problem is \"Uppercase\" if any utm value has a capital letter, \"Missing medium\" if utm_medium is absent, \"Wrong campaign\" if utm_campaign isn't winter-promo-2027, \"Underscore\" if a value uses an underscore, or \"OK\". If several apply, use the first in that order. End with a line \"OK: N of 6\". Under 80 words, no other text.","materialLabel":"Link list (attached to your prompt automatically)","material":"WINTER PROMO 2027 - tracking links to audit (base: shop.example/winter)\n\n1. shop.example/winter?utm_source=newsletter&utm_medium=email&utm_campaign=winter-promo-2027\n2. shop.example/winter?utm_source=Newsletter&utm_medium=email&utm_campaign=winter-promo-2027\n3. shop.example/winter?utm_source=linkedin&utm_campaign=winter-promo-2027\n4. shop.example/winter?utm_source=google&utm_medium=cpc&utm_campaign=winter-promo-2026\n5. shop.example/winter?utm_source=partner_blog&utm_medium=referral&utm_campaign=winter-promo-2027\n6. shop.example/winter?utm_source=instagram&utm_medium=social&utm_campaign=winter-promo-2027\n\nRules in our naming guide: values are lowercase with hyphens; medium is required; campaign is winter-promo-2027.\nNote: link 4 was copied from last year's sheet. Do not fix any links; just audit them.\n\nContext: the newsletter goes out Thursday at 9 a.m. to 14,000 subscribers. The social team prepared links 5 and 6 on Tuesday; the email team prepared links 1 to 4 on Monday. Links 3 and 4 were built by an intern. The analytics team pulls the weekly report every Friday and groups traffic by utm_source and utm_medium, which is why consistent naming matters.","rules":[{"type":"plainText"},{"type":"maxWords","max":80}],"mistakes":[{"title":"Fixing the links","why":"The AI rewrites the broken URLs.","fix":"Say: \"Do not fix any links; audit only.\"","checks":["r2"]},{"title":"Missing the subtle issues","why":"The AI skims and calls link 2 or 5 fine.","fix":"Say: \"Check each utm value for capitals and underscores.\"","checks":["r1"]},{"title":"Wrong table shape","why":"The AI adds columns or sentences.","fix":"Name the two columns and the exact Problem words.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the columns","patterns":["link #.*problem"]},{"label":"Lists the problem labels","patterns":["uppercase","missing medium","wrong campaign","underscore"]},{"label":"Gives the priority order","patterns":["first in that order","if several"]},{"label":"Bans fixing","patterns":["do not fix","don'?t fix","audit only"]},{"label":"Gives the count line","patterns":["ok: n of 6","ok: \\d of 6","n of 6"]}],"hint":"A link audit is rule checking. Give the labels, the priority when several apply and the ban on fixing.","mission":"Find what's wrong with six tracking links.","musts":["Campaign winter-promo-2027","First matching problem only","OK count line"],"rubricLabels":["The table has the columns Link # | Problem and six rows","Problems are correct: 1 OK, 2 Uppercase, 3 Missing medium, 4 Wrong campaign, 5 Underscore, 6 OK","The last line is OK: 2 of 6, and no link is rewritten or fixed"]}