{"id":"mkt2-webinar-attendee-followup-email","audience":"marketing","category":"writing-emails","track":"marketing","technique":"constraints","level":"beginner","title":"Write a webinar follow-up email that shares only the three resources","free":false,"task":"Send attendees of the Larkspur webinar a thank-you email. Write a prompt for a subject of 7 words or fewer on a line starting \"Subject:\", a one-sentence thank-you, then exactly 3 dash bullets in the form \"- Name - link\" for the recording, slides and template, where the subject also contains the word \"replay\", and a sign-off \"Tamsin\". Under 80 words, plain text. Promise nothing that isn't on the list of resources.","materialLabel":"Webinar wrap-up notes (attached to your prompt automatically)","material":"WEBINAR WRAP-UP - \"Email subject lines that get opened\" (Dec 10)\n\nAttendees: 187 live, 94 registered but missed it.\n\nResources ready to send:\n- Recording: larkspur.example/replay (available now, 90 days)\n- Slides: larkspur.example/slides (PDF)\n- One-page template: larkspur.example/template (free, no signup)\n\nNot ready / don't promise:\n- A certificate of attendance (we discussed it; not decided)\n- The advanced workshop (date not set)\n- A discount on the course (not approved)\n\nSpeaker: Tamsin Okafor. Sender name: Tamsin.\nFeedback survey results: 4.6 out of 5 average (n=41). We haven't decided whether we can quote this publicly.","rules":[{"type":"maxBullets","max":3},{"type":"maxWords","max":80},{"type":"plainText"}],"mistakes":[{"title":"Promising extras","why":"The AI adds a certificate, workshop or discount from the notes.","fix":"Add: \"Only the three resources; do not mention a certificate, workshop or discount.\"","checks":["r1"]},{"title":"Quoting the survey","why":"The AI loves the 4.6 score as social proof.","fix":"Say: \"Do not mention survey results.\"","checks":["r1"]},{"title":"Wrong structure","why":"The AI writes multiple paragraphs.","fix":"Say: \"One sentence, then exactly 3 dash bullets, then the sign-off.\"","checks":["r0","r2"]},{"title":"Too many bullets","why":"AI turns everything into long bullet lists.","fix":"State the bullet cap exactly.","checks":["maxBullets"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Gives the subject cap","patterns":["subject:","7 words"]},{"label":"Sets the structure","patterns":["one.sentence","3 (dash )?bullets","three (dash )?bullets"]},{"label":"Names the three resources","patterns":["recording.*slides.*template"]},{"label":"Bans extras","patterns":["certificate","workshop","discount","not ready","don'?t promise"]},{"label":"Gives the sign-off","patterns":["tamsin"]}],"hint":"A follow-up email gets longer when the AI adds extras. Say exactly what's included and name the things not to promise.","mission":"Thank Larkspur webinar attendees and share the three resources.","musts":["Subject includes replay","Recording, slides, template","Promise nothing extra"],"rubricLabels":["The email starts with Subject: (7 words or fewer, containing the word replay), has a one-sentence thank-you, then exactly 3 dash bullets in the form - Name - link for the recording, the slides and the template, and is signed Tamsin","It does not promise or mention a certificate, an advanced workshop, a discount or the survey score","The links named in the bullets match the notes (replay, slides, template) and no other links or resources appear"]}