{"id":"mkt2-webinar-pace-note-for-cmo","audience":"marketing","category":"data","track":"marketing","technique":"audience","level":"intermediate","title":"Tell your CMO if webinar registration is on pace in one message","free":false,"task":"Omar, your CMO, asks if the October webinar will hit its registration goal. Write a prompt for a Slack reply in plain text under 60 words: the first line says On pace or Off pace plus the projected total, then at most 2 bullets, one with the gap to goal and one with a single decision you need from him. Project by adding the average of the last 4 days times the days left, and don't count internal signups.","materialLabel":"Registration data (attached to your prompt automatically)","material":"WEBINAR: \"Plan Your Q1 Budget\" - registration tracker, Day 12 of 20\n\nGoal: 300 registrations\nTotal registered so far: 212\n  - Internal staff and test signups: 12 (flagged in the export)\nBy source: email list 110, LinkedIn 55, partner newsletter 35, direct 12\n\nDaily new registrations, last 4 days: 6, 4, 5, 5\nDays left: 8\n\nIdeas from the team:\n- Dana wants to boost the LinkedIn post for $500; that source converts about twice as well as email.\n- Ravi suggests a second email to non-openers.\n- Mei thinks the landing page headline is weak.\n\nLast webinar: 240 registered at close, goal was 250.","rules":[{"type":"plainText"},{"type":"maxBullets","max":2},{"type":"maxWords","max":60}],"mistakes":[{"title":"Counting internal signups","why":"The AI uses the headline total of 212.","fix":"Add: \"Don't count the 12 internal signups.\"","checks":["r0"]},{"title":"Skipping the projection math","why":"The AI says 'looks close' without projecting.","fix":"Add: \"Project: real total + average of last 4 days x days left.\"","checks":["r0","r1"]},{"title":"Offering a menu of ideas","why":"The AI lists all three team ideas.","fix":"Add: \"Ask for exactly one decision.\"","checks":["r1"]},{"title":"Writing a report","why":"A CMO asking in Slack gets headings and sign-offs.","fix":"Say: \"Plain text, no intro or sign-off, first line is the answer.\"","checks":["plainText","r2"]},{"title":"Too many bullets","why":"AI turns everything into long bullet lists.","fix":"State the bullet cap exactly.","checks":["maxBullets"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the reader and channel","patterns":["omar","cmo","slack"]},{"label":"Puts the verdict first","patterns":["first line","on pace","off pace"]},{"label":"Specifies the projection","patterns":["average","last 4 days","days left"]},{"label":"Excludes internal signups","patterns":["internal","staff","don'?t count","exclude"]},{"label":"Limits bullets and words","patterns":["2 bullets","two bullets","60 words"]}],"hint":"A pace answer needs the right base number and the right math. Tell the AI what to exclude, how to project, and that the first line is the answer.","mission":"Tell Omar if October webinar registration will hit its goal.","musts":["Avg of last 4 days","Skip internal signups","One decision needed"],"rubricLabels":["The first line says Off pace and a projected total of 240 (200 real registrations plus 5 per day for 8 days)","One bullet gives the gap to the 300 goal as 60, and the other bullet asks Omar for a single decision (such as approving the $500 LinkedIn boost)","Internal signups are not counted, and the reply has no intro, sign-off or numbers not found in the data"]}