{"id":"mkt2-webinar-promo-schedule-checklist","audience":"marketing","category":"social-content","track":"marketing","technique":"format","level":"intermediate","title":"Build a webinar promo checklist with dates counted back","free":false,"task":"The Pinecrest webinar is on Wed, Dec 9, 2026. Write a prompt for a checklist of exactly 5 lines in the form \"- [ ] Mon DD: task\", oldest date first, using the offsets in the plan counted back from Dec 9. Nothing is sent on a weekend, so if a date lands on a Saturday or Sunday use the Friday before. Plain text, under 70 words, no intro.","materialLabel":"Promotion plan (attached to your prompt automatically)","material":"PINECREST WEBINAR - promotion plan\nEvent: Wednesday, Dec 9, 2026, 1:00 p.m. Eastern\n\nSteps (days before the event):\n- 14 days before: announce on the blog and send the first invite email\n- 7 days before: send a second email with the speaker's bio\n- 3 days before: LinkedIn push with a 30-second clip\n- 1 day before: reminder email to everyone registered\n- Day of: send a \"starting soon\" text to registrants who opted in\n\nCalendar reminders for the week of Dec 7:\n- Mon Dec 7 and Tue Dec 8 are normal workdays.\n- Dec 5 and 6 are a weekend.\nNovember 28 and 29 are also a weekend.\n\nUnused idea: a podcast ad (no budget).","rules":[{"type":"maxBullets","max":5},{"type":"maxWords","max":70}],"mistakes":[{"title":"Leaving the Sunday date","why":"The AI computes Dec 6 and doesn't apply the weekend rule.","fix":"Say: \"If a date falls on a weekend, use the Friday before.\"","checks":["r1"]},{"title":"Miscounting back","why":"The AI counts back from the wrong day.","fix":"Say: \"Count back from Dec 9: 14 days is Nov 25.\"","checks":["r1"]},{"title":"Wrong format or order","why":"The AI writes a table or a bulleted list of dates.","fix":"Show: \"- [ ] Nov 25: task\", oldest first.","checks":["r0"]},{"title":"Adding the podcast","why":"The AI adds the unused idea.","fix":"Say: \"Only the five steps in the plan.\"","checks":["r2","maxBullets"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Gives the line format","patterns":["- \\[ \\]","mon dd"]},{"label":"Counts back from the event","patterns":["count(ed)? back","days before","dec 9"]},{"label":"States the weekend rule","patterns":["weekend","friday"]},{"label":"Sorts oldest first","patterns":["oldest first","earliest first","chronolog"]},{"label":"Caps lines","patterns":["5 lines","five lines","exactly 5"]}],"hint":"Date math plus a weekend rule. Give the line format, the event date, the offsets and the Friday rule.","mission":"Schedule promo tasks counting back from the Dec 9 webinar.","musts":["Use plan offsets","Weekend moves to Friday","Oldest date first"],"rubricLabels":["There are exactly 5 lines in the form - [ ] Mon DD: task, with the oldest date first","The dates are Nov 25, Dec 2, Dec 4, Dec 8 and Dec 9 (the 3-days-before push falls on Sunday Dec 6, so it moves to Friday Dec 4)","The tasks match the plan (announce and invite, bio email, LinkedIn clip, reminder email, starting-soon text) and no podcast ad appears"]}