{"id":"mkt2-webinar-repurpose-plan-table","audience":"marketing","category":"brainstorming","track":"marketing","technique":"format","level":"intermediate","title":"Plan five repurposed pieces from one webinar in a table","free":false,"task":"Your team wants to repurpose the Fieldnote webinar. Write a prompt for a markdown table with columns Piece | Format | Hook | Point, exactly 5 rows, using 5 different formats from the allowed list and 5 different key points from the summary. Each hook is 10 words or fewer. Leave out the speaker's off-the-cuff claim. Under 170 words, no text outside the table.","materialLabel":"Webinar summary and allowed formats (attached to your prompt automatically)","material":"WEBINAR SUMMARY - \"Run better customer calls\" (Fieldnote, 42 min)\n\nKey points:\n1. Open every call by stating the one outcome you want.\n2. Take notes in two columns: what they said, what it means.\n3. End with a recap of next steps and owners before the call closes.\n4. Silence is a tool: wait 5 seconds after a question.\n5. Send a follow-up within one business day.\n6. Speaker aside: \"This alone will double your close rate.\" (said off the cuff, no data behind it)\n\nAttendee poll: 58 attendees answered; the top pain point was \"calls run long\" (31 votes).\n\nAllowed formats: blog post, LinkedIn post, email, carousel, short video (at most one video).\nLength of recording: 42 minutes. Speaker: Dr. Imani Brooks.","rules":[{"type":"plainText"},{"type":"maxWords","max":170}],"mistakes":[{"title":"Using the doubling claim","why":"The AI loves 'double your close rate' as a hook.","fix":"Say: \"Leave out the speaker's off-the-cuff claim; it has no data.\"","checks":["r1","r2"]},{"title":"Repeating a format","why":"The AI plans three LinkedIn posts.","fix":"Say: \"5 different formats from the allowed list.\"","checks":["r0"]},{"title":"Long hooks","why":"Hooks become sentences.","fix":"Say: \"Each hook 10 words or fewer.\"","checks":["r2","maxWords"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the table columns","patterns":["piece.*format.*hook.*point"]},{"label":"Fixes rows and different formats","patterns":["5 rows","five rows","5 different","different formats"]},{"label":"Uses different key points","patterns":["different (key )?points","key points"]},{"label":"Excludes the claim","patterns":["off.the.cuff","double","leave out","no data"]},{"label":"Caps hooks","patterns":["10 words","ten words"]}],"hint":"Repurposing plans fail by repeating one idea in one format. Ask for different formats, different points and leave out the unsupported claim.","mission":"Plan five pieces of content from the Fieldnote webinar.","musts":["Five different formats","Skip off-the-cuff claim","Hook 10 words max"],"rubricLabels":["The table has the columns Piece | Format | Hook | Point and exactly 5 rows with 5 different formats from the allowed list (blog post, LinkedIn post, email, carousel, short video)","The Point column uses 5 different key points from points 1 to 5, and no row is built on the double-your-close-rate aside","Each hook is 10 words or fewer and makes no claim about results that isn't in the summary"]}