{"id":"mkt2-writer-content-brief-fields","audience":"freelancers","category":"social-content","track":"marketing","technique":"context","level":"intermediate","title":"Turn a client email into a seven-line content brief for a writer","free":false,"task":"You're a freelance content manager briefing a writer from a client's messy email. Write a prompt for exactly seven plain-text lines labeled Topic:, Reader:, Angle:, Must include:, Must avoid:, Word count: and Due:, using the final figures when the client changed their mind. Must include has three items separated by semicolons. Under 110 words.","materialLabel":"Client email thread (attached to your prompt automatically)","material":"From: Gideon at Ravenscroft Software\nSubject: Blog post brief\n\nHi! We need a post on how small accounting firms can cut month-end close time. Reader is the firm's office manager (not the partners). I'd like the angle to be practical: three habits that save time, not a software pitch. Please include (1) a short example from a firm of about 10 staff, (2) a simple checklist for the last three days of the month, and (3) a mention of our free month-end template (link will be added by us). Please don't mention our competitors by name and no stats unless you can cite them. About 800 words, due Nov 20.\n\nLater, from Gideon: Actually can we do 1,000 to 1,200 words? And the deadline slipped on our side - Nov 23 works better.\n\nP.S. Our CEO loves rhetorical questions in headlines, but I think they're overused. Your call.","rules":[{"type":"plainText"},{"type":"maxWords","max":110}],"mistakes":[{"title":"Using the first word count and date","why":"The AI copies 800 words and Nov 20.","fix":"Say: \"Use the final figures when the client changed them.\"","checks":["r1"]},{"title":"Missing semicolons","why":"The AI uses bullets inside the line.","fix":"Say: \"Must include: three items separated by semicolons.\"","checks":["r2"]},{"title":"Dropping the avoid list","why":"The AI forgets competitors and stats.","fix":"Name the line and what goes in it.","checks":["r2"]},{"title":"Paragraph brief","why":"The AI writes a narrative.","fix":"List the seven labels in order.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Lists the seven labels","patterns":["topic:.*reader:.*angle:","due:"]},{"label":"Says to use final figures","patterns":["final","changed","latest"]},{"label":"Gives the semicolon format","patterns":["semicolons"]},{"label":"Names avoid items","patterns":["competitor","stats","cite"]},{"label":"Caps length","patterns":["110 words","plain text"]}],"hint":"A brief should show the final decisions. Give the seven labels, tell the AI to use updated figures and say how the include list is written.","mission":"Turn the client's messy email into a clear writer brief.","musts":["Use final figures","Three must-include items","Under 110 words"],"rubricLabels":["The output has exactly seven lines starting Topic:, Reader:, Angle:, Must include:, Must avoid:, Word count: and Due:, in that order","Word count is 1,000 to 1,200 and Due is Nov 23 (the final figures), Reader is the firm's office manager, and Angle is three practical habits rather than a software pitch","Must include has three items separated by semicolons (a 10-person firm example, a last-three-days checklist, the free template mention) and Must avoid names competitors and uncited stats"]}