{"id":"pm-battlecard-objection-replies","audience":"product-managers","category":"customer-replies","track":"writing","technique":"verification","title":"Write battlecard replies that only use verified claims","free":false,"task":"Sales wants a battlecard for the 3 objections they hear about a rival. Write exactly 3 numbered pairs, each as 'Objection:' on one line and 'Reply:' on the next, each reply under 25 words, plain text. Replies may use only claims marked verified in your notes, and must never put down the competitor.","materialLabel":"Competitive notes (attached to your prompt automatically)","material":"Battlecard prep - us (Bookly) vs. Salonly\n\nObjections reps hear:\n1. \"Salonly is cheaper.\"\n2. \"Salonly has a mobile app for clients.\"\n3. \"Switching sounds like a lot of work.\"\n\nOur facts:\n- Pricing: Bookly $39/month per location, includes text reminders. Salonly $29/month but text reminders are a $15/month add-on (VERIFIED on their pricing page, Apr 2).\n- Mobile: We don't have a client app. Our booking page works in any phone browser and can be saved to the home screen (VERIFIED).\n- Switching: free import of client lists and appointment history; average setup 2 days (VERIFIED from our onboarding data).\n- No-show rates: \"Bookly cuts no-shows by 40%\" - from a 2021 blog post, source unclear. NOT verified, don't use.\n- Rumor: Salonly had a data breach last year. NOT verified. Never use.\n\nSales leadership: \"Never trash a competitor. Customers respect honesty.\"","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":110},{"type":"plainText"}],"mistakes":[{"title":"Asking for 'a battlecard'","why":"The AI builds a big doc with sections, strengths, weaknesses and talk tracks.","fix":"Be exact: \"Exactly 3 numbered pairs: 'Objection:' then 'Reply:'. Plain text.\"","checks":["numberedItems","plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each reply instead: \"each reply under 22 words.\"","checks":["maxWords"]},{"title":"Using unverified claims","why":"The 40% stat and the breach rumor are persuasive, so the AI uses them.","fix":"Add: \"Only VERIFIED facts. No 40% stat, no breach rumor.\"","checks":["r1"]},{"title":"Dodging the honest answer","why":"The AI spins around the missing mobile app instead of admitting it.","fix":"Add: \"Admit we have no client app, then give the browser fact.\"","checks":["r0"]},{"title":"Trashing the rival","why":"AI writes punchy comparisons that sound like attacks.","fix":"Add: \"Never criticize Salonly. State our facts.\"","checks":["r2"]}],"promptHints":[{"label":"Only verified claims","patterns":["verified","only (facts|claims)","no (rumou?r|unverified)"]},{"label":"Shows the pair shape","patterns":["objection:","reply:"]},{"label":"No trash talk","patterns":["never (trash|criticize|put down)","don'?t (trash|criticize)","respectful","honest"]},{"label":"Sets the number of pairs","patterns":["\\b(3|three)\\b.{0,15}(objection|pair)"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)"]}],"hint":"Reps will say exactly what the battlecard says. Tell the AI the pair shape, to use only verified facts, and to stay respectful.","rubricLabels":["The price reply notes Salonly's text reminders cost $15/month extra ($44 total vs our $39 with reminders included); the mobile reply admits there's no client app and says our booking page works in any phone browser and can be saved to the home screen; the switching reply mentions free import and about 2 days setup","Uses no unverified claims (no 40% no-show reduction, no data breach)","Never puts down Salonly (no words like worse, unreliable, sketchy, outdated), each pair is 'Objection:' then 'Reply:', and there is no intro"]}