{"id":"pm-competitor-price-change-alert","audience":"product-managers","category":"research","track":"research","technique":"verification","title":"Alert sales to a competitor's price change, facts only","free":false,"task":"A competitor changed its pricing, and you're alerting the sales team in Slack. Write exactly 3 lines labeled What changed:, What it means:, and What to say:, plain text, under 75 words. Use only what's confirmed on the competitor's pricing page, leave out the rumors, and never criticize the competitor.","materialLabel":"Your competitive notes (attached to your prompt automatically)","material":"Competitor update - Salonly pricing (checked their pricing page Apr 14)\n\nCONFIRMED (pricing page, Apr 14):\n- Basic plan: $29 -> $35 per location per month.\n- Text reminders still a $15/month add-on.\n- New: free plan for 1 stylist, max 30 bookings/month.\n\nOur pricing (unchanged): $39/month per location, text reminders included.\nSo Salonly Basic + reminders is now $50 vs our $39.\n\nUNCONFIRMED (don't share as fact):\n- A Reddit post says Salonly is \"about to be acquired.\"\n- A customer heard Salonly will drop reminders entirely.\n\nSales leadership rules: respectful, no trash talk, facts only. Reps paste \"What to say\" straight into customer emails.","rules":[{"type":"maxWords","max":75},{"type":"plainText"}],"mistakes":[{"title":"Asking for 'a competitive update'","why":"The AI writes a long brief with headings, analysis and rumors.","fix":"Show the shape: \"3 lines labeled What changed:, What it means:, What to say:. Plain text.\"","checks":["r0","plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each line instead: \"each line under 22 words.\"","checks":["maxWords"]},{"title":"Missing the real comparison","why":"The AI compares base prices only and forgets the reminders add-on.","fix":"Add: \"Compare $50 (their Basic + reminders) with our $39 including reminders.\"","checks":["r1"]},{"title":"Repeating rumors or trash talk","why":"The acquisition rumor is juicy, and AI writes punchy comparisons.","fix":"Add: \"Only confirmed facts. No rumors. Respectful, no criticism.\"","checks":["r2"]}],"promptHints":[{"label":"Shows the labels","patterns":["what changed","what it means","what to say"]},{"label":"Only confirmed facts","patterns":["confirmed","no rumou?r","facts only"]},{"label":"Compares total cost","patterns":["\\$?50","add.?on","reminders"]},{"label":"Stays respectful","patterns":["respectful","no trash","don'?t criticize","no criticism"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)"]}],"hint":"Sales will paste your words to customers, so they must be confirmed and respectful. Give the AI the labels, the real comparison, and what to leave out.","rubricLabels":["Has exactly 3 lines labeled What changed:, What it means: and What to say:, in that order","What changed gives Basic $29 to $35 per location per month, reminders still a $15 add-on, and/or the new free plan for 1 stylist; What it means compares $50 (Salonly Basic + reminders) with our $39 including reminders","No rumors appear (acquisition, dropping reminders), and What to say is respectful with no criticism of Salonly"]}