{"id":"pm-interview-insights-verbatim","audience":"product-managers","category":"research","track":"research","technique":"grounding","title":"Pull user-interview insights with exact quotes","free":false,"task":"You're sharing findings from 4 user interviews with your designer, who wants real words, not your paraphrase. You need exactly 3 numbered insights, each one sentence followed by one word-for-word quote from a participant in quotation marks with their ID, like (P2). Quotes must come from participants, not the interviewer, and the whole thing stays plain text.","materialLabel":"Interview transcript excerpts (attached to your prompt automatically)","material":"Usability interviews - Mealbox recipe app, Nov 2026\nInterviewer: Kim (PM). Participants: P1-P4.\n\nP1 (Dana, parent of 3)\nKim: How do you pick recipes for the week?\nP1: \"Honestly I pick whatever has the fewest ingredients. I don't have time to read a whole list.\"\nP1: \"The grocery list thing is great but it doesn't merge stuff, so I get onions three times.\"\n\nP2 (Theo, college student)\nKim: Would a 'budget mode' help you? I think a lot of people want that.\nP2: \"Maybe? I mostly care that it doesn't use stuff I'll throw away.\"\nP2: \"I bought a whole bunch of cilantro for one recipe and tossed the rest.\"\n\nP3 (Mara, nurse on night shifts)\nP3: \"I need the cook time up front. If it says 45 minutes I'm out.\"\nP3: \"The list repeats things. I had garlic on there twice.\"\n\nP4 (Ray, retiree)\nP4: \"I like big text. I can't read the steps while I'm stirring.\"\nP4: \"Leftover ingredients bug me. Half a can of coconut milk, now what?\"\nKim: So budget is a big deal for you too, right?\nP4: \"Not really. Waste is.\"","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Asking for 'a synthesis'","why":"The AI writes themes with bold headings, several paraphrased quotes and a recommendations section.","fix":"Be exact: \"Exactly 3 numbered insights, each one sentence plus one quote. Plain text.\"","checks":["numberedItems","plainText"]},{"title":"Accepting paraphrased quotes","why":"AI tidies quotes up, so the 'quote' isn't what the person said.","fix":"Add: \"Quotes must be copied word for word from the transcript, with the participant ID.\"","checks":["r0"]},{"title":"Quoting the interviewer","why":"The interviewer's leading questions sound like findings, and the AI picks them up.","fix":"Add: \"Only quote participants P1-P4, never Kim.\"","checks":["r1"]},{"title":"Not saying what counts as an insight","why":"The AI picks one-off comments as insights.","fix":"Add: \"Lead with themes more than one participant raised.\"","checks":["r2"]}],"promptHints":[{"label":"Asks for exact quotes","patterns":["word.for.word","verbatim","exact (quote|words)"]},{"label":"Asks for participant IDs","patterns":["\\(p\\d\\)","participant id","\\bid\\b","attribut"]},{"label":"Excludes the interviewer","patterns":["interviewer","kim","not.{0,10}(question|leading)"]},{"label":"Sets the number of insights","patterns":["\\b(3|three)\\b.{0,15}insight"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"AI likes to clean up quotes, which makes them useless as evidence. Ask for word-for-word quotes with IDs, and say whose words don't count.","rubricLabels":["Every quote appears word for word in the transcript (no paraphrasing or merged quotes) and is attributed to the participant who actually said it","No quote or insight comes from the interviewer Kim; in particular, 'budget mode' is not presented as a user need","Insight 1 is about the grocery list repeating ingredients and insight 2 is about leftover or wasted ingredients, each insight is one sentence, and there is no intro or summary paragraph"]}