{"id":"pm-roadmap-teaser-customers","audience":"product-managers","category":"social-content","track":"marketing","technique":"audience","title":"Share a roadmap teaser customers can't hold you to","free":false,"task":"Your quarterly customer newsletter has a 'Coming soon' box. You want at most 3 bullets, under 60 words, plain text, covering only committed items, with timing no more specific than a quarter. Use customer-friendly names, not internal codenames, and leave out anything still being explored.","materialLabel":"Internal roadmap export (attached to your prompt automatically)","material":"Roadmap export - Pantrywise (meal-planning app), Q1-Q2\n\nProject \"Basil\" - Shared family meal plans. Status: COMMITTED. Eng target Feb 17. Customer name: \"Family plans\".\nProject \"Ember\" - Grocery delivery integration with a delivery partner. Status: EXPLORING. Partner contract not signed.\nProject \"Fig\" - Printable weekly shopping list. Status: COMMITTED. Eng target Mar 3. Customer name: \"Printable lists\".\nProject \"Ginger\" - Nutrition targets per person. Status: COMMITTED. Eng target May 12. Customer name: \"Nutrition goals\".\nProject \"Hazel\" - Voice assistant support. Status: EXPLORING. Spike only.\nProject \"Iris\" - Payment system migration. Status: COMMITTED. Internal only, no customer-facing change.\n\nNotes:\n- Policy from marketing (Ana): never give exact dates outside the company. Quarters only.\n- Last newsletter promised a recipe importer \"in January\" and it slipped to April. Customers noticed.\n- Family plans is the most-requested feature in the last survey (38% of responses).","rules":[{"type":"maxBullets","max":3},{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Asking to 'write about our roadmap'","why":"The AI covers every project, with headings and long descriptions.","fix":"Limit it: \"At most 3 bullets, plain text.\"","checks":["maxBullets","plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for a total word limit and it often lands over it.","fix":"Cap each bullet instead: \"each bullet under 15 words.\"","checks":["maxWords"]},{"title":"Including what isn't committed","why":"The AI treats every roadmap row as coming soon.","fix":"Add: \"Only COMMITTED, customer-facing items. Skip anything marked EXPLORING.\"","checks":["r0"]},{"title":"Giving exact dates","why":"Engineering targets are in the export, and the AI likes being specific.","fix":"Add: \"Quarters only, never exact dates.\"","checks":["r1"]},{"title":"Leaking codenames","why":"The AI uses project names because they appear first on each line.","fix":"Add: \"Use the customer names, not codenames.\"","checks":["r2"]}],"promptHints":[{"label":"Says who reads it","patterns":["customer","newsletter"]},{"label":"Only committed items","patterns":["committed","exploring","only.{0,20}(confirmed|committed)"]},{"label":"Quarters, not dates","patterns":["quarter","q1","no (exact )?dates"]},{"label":"No codenames","patterns":["codename","customer name","internal name"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words","word (limit|count)"]}],"hint":"Anything in a customer newsletter becomes a promise. Tell the AI which items are safe to share, how vague the timing must be, and which names to use.","rubricLabels":["Covers only Family plans, Printable lists and Nutrition goals, with no mention of grocery delivery, voice assistant or the payment migration","Timing is given as quarters at most (Family plans and Printable lists in Q1, Nutrition goals in Q2), never an exact date","Uses customer names, not internal codenames (no Basil, Fig, Ginger), and adds no intro line or sign-off"]}