{"id":"pro-mkt-social-week-plan-rules","audience":"marketing","category":"planning","technique":"constraints","track":"productivity","title":"Plan a week of social posts around an embargo and brand rules","free":false,"task":"You're the social media manager planning next week's posts for an outdoor gear brand. You want exactly 5 numbered lines, Monday to Friday, each as day - channel - post topic, under 60 words, plain text. Follow the brand rules and the product embargo in your notes, one post per day, and use only approved ideas. Write a prompt that gets you exactly that.","materialLabel":"Your notes (attached to your prompt automatically)","material":"Ridgeline Gear - social plan - week of Dec 8\n\nBrand rules:\n- No sales or discount posts on Wednesdays (\"Wild Wednesday\" is always a customer photo).\n- Max 2 posts per channel per week.\n- Channels: Instagram, Facebook, TikTok\n\nEmbargo: The new TrailLite tent can't be mentioned anywhere until Thursday Dec 11 at 10am (launch press release).\n\nApproved ideas:\n- 20% off winter gloves (sale runs Mon-Fri)\n- Customer photo of the month (Maya's summit pic)\n- TrailLite tent launch post\n- How-to: layering for cold hikes (video, TikTok)\n- Staff pick: favorite thermos\n\nNot approved:\n- Meme about Bigfoot (legal said no)\n- Giveaway (no budget this month)\n\nNote from Sam (PR): \"Please make sure the tent launch goes out on Thursday right after the press release, not Friday.\"","rules":[{"type":"numberedItems","count":5},{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Not stating the rules","why":"The AI puts the sale on Wednesday or uses Instagram every day.","fix":"Add: \"Wednesday is always a customer photo. Max 2 posts per channel.\"","checks":["r1"]},{"title":"Breaking the embargo","why":"The AI teases the tent early in the week to build hype.","fix":"Add: \"No tent mention before Thursday 10am. Launch post Thursday.\"","checks":["r1"]},{"title":"Using unapproved ideas","why":"The AI picks the fun meme or a giveaway.","fix":"Add: \"Only approved ideas.\"","checks":["r2"]},{"title":"Letting the AI pick the layout","why":"The AI builds a content calendar table with captions and hashtags.","fix":"Be exact: \"Exactly 5 numbered lines like '1. Mon - Instagram - 20% off winter gloves'. Plain text.\"","checks":["numberedItems","plainText","r0"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting. Ask for \"under 60 words\" and it often lands well over.","fix":"Cap each part instead: \"each line under 8 words.\"","checks":["maxWords"]}],"promptHints":[{"label":"Says how many lines","patterns":["\\b(5|five)\\b"]},{"label":"Follows the brand rules","patterns":["brand rules","wednesday","max 2","per channel"]},{"label":"Respects the embargo","patterns":["embargo","thursday","10 ?am","tent"]},{"label":"Only approved ideas","patterns":["approved","only.{0,20}ideas"]},{"label":"Shows the line shape","patterns":["day.{0,5}-.{0,10}channel","like ['\"]"]}],"hint":"A content plan has to obey the brand rules and the embargo. Spell them out, and tell the AI to use only approved ideas.","rubricLabels":["Has one line per weekday, Monday to Friday, each giving a channel and one post topic","Wednesday is the customer photo (no sale), the TrailLite tent is posted Thursday and not before, and no channel is used more than twice","Uses only approved ideas: no Bigfoot meme or giveaway, and no intro or extra notes"]}