{"id":"res-mkt-competitor-promos-confirmed","audience":"marketing","category":"research","technique":"grounding","title":"Sort competitor holiday promos into confirmed and unconfirmed","free":false,"task":"Before planning your holiday sale, you want a quick view of 3 competitors' promos. You want exactly 3 numbered lines, one per competitor, each with the offer and its source, and any offer that only comes from hearsay marked \"(unconfirmed)\". Use the newest source for each competitor and only facts in your notes, plain text, nothing else.","materialLabel":"Your competitor notes (attached to your prompt automatically)","material":"HOLIDAY PROMO WATCH - candles & home fragrance (notes as of Nov 5)\n\nEmber & Oak\n- Their website banner (Nov 3): \"25% off sitewide, Nov 27-Dec 1.\"\n- Last year's email (2025): 30% off sitewide Black Friday.\n\nWickline Co.\n- Instagram post from their official account (Nov 1): \"Buy 2 candles, get 1 free, starts Nov 24.\"\n- Their newsletter (Oct 20): \"Free shipping on orders over $50 all season.\"\n  NOTE: Their newsletter (Nov 4) says free shipping is now on orders over $40.\n\nLumen House\n- Overheard at a trade show from a former employee: \"they're doing 40% off everything, I think?\"\n- Nothing on their site or social yet.\n\nMy notes: We're thinking 20% off + free shipping over $45. Meeting with Joy Friday.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Using last year's promo","why":"Old offers sit next to new ones in your notes, and the AI may pick the bigger number.","fix":"Say: \"Use the newest source for each competitor.\"","checks":["r0"]},{"title":"Treating hearsay as fact","why":"The AI reports the 40% rumor with the same confidence as a website banner.","fix":"Add: \"Mark hearsay offers (unconfirmed).\"","checks":["r1"]},{"title":"Leaving out sources","why":"Without a source, your team can't tell which numbers to trust.","fix":"Add: \"Name the source on each line.\"","checks":["r2"]},{"title":"Not saying how many","why":"The AI decides the length itself and usually returns more lines, one per competitor than you can use.","fix":"Be exact: \"exactly 3 numbered lines, one per competitor.\"","checks":["numberedItems"]},{"title":"Getting markdown back","why":"AI defaults to bold labels and headings, which show up as stray symbols in your planning doc.","fix":"Ask for \"plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Picks the newest source","patterns":["newest","latest","most recent","not last year"]},{"label":"Marks unconfirmed offers","patterns":["unconfirmed","hearsay","rumor","not confirmed"]},{"label":"Asks for sources","patterns":["source","where (it|each) came from","cite"]},{"label":"Says exactly how many","patterns":["\\b(3|three)\\b.{0,25}(line|competitor)","exactly \\d+"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Competitive notes mix fresh facts, old news and gossip. Tell the AI which wins, how to mark gossip, and to show where each offer came from.","rubricLabels":["Ember & Oak shows 25% off sitewide, Nov 27-Dec 1 from the website (not last year's 30%), and Wickline shows buy 2 get 1 free and/or free shipping over $40 (the Nov 4 update, not $50)","Lumen House's 40% off is marked (unconfirmed) and attributed to hearsay or a former employee, not stated as fact","Each of the 3 lines names its source (website, Instagram, newsletter, trade show), and nothing else is output: no recommendation for your own sale"]}