{"id":"res-mkt-interview-verbatim-quotes","audience":"marketing","category":"research","technique":"grounding","title":"Pull word-for-word customer quotes with interview IDs","free":false,"task":"You're writing a product page section about how hard setup used to be, and legal requires word-for-word customer quotes. You want exactly 3 numbered lines, each a direct quote about setup copied exactly from the transcripts, followed by the interview ID in parentheses. Skip the researcher's paraphrased notes, quote only customers who agreed to be quoted, and output nothing else in plain text.","materialLabel":"Interview excerpts and researcher notes (attached to your prompt automatically)","material":"CUSTOMER INTERVIEWS - Homebase smart thermostat (Oct 2026)\nQuote permission noted per interview.\n\nINT-04 (Rachel, homeowner, permission: YES)\n\"Honestly the old thermostat took me a whole Saturday to install. With this one I was done before my coffee got cold.\"\n\nINT-07 (Marcus, landlord, permission: YES)\n\"I manage six units. Setup used to mean calling an electrician every time. Now I just do it myself in about twenty minutes.\"\n\nINT-09 (Priya, renter, permission: NO)\n\"The app walked me through every wire. I didn't have to guess once.\"\n\nINT-11 (Dale, homeowner, permission: YES)\n\"I was scared of the wiring part, but the color-coded labels made it simple.\"\n\"The app is a little slow to load in the morning.\"\n\nRESEARCHER NOTES (Tomas):\n- Lots of people said setup takes \"under 15 minutes\" (paraphrase)\n- INT-07 basically said it saves him hundreds on electricians\n- Overall vibe: setup is way easier than competitors","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Not checking permission","why":"Priya's quote is the most on-message, so the AI picks it without noticing she said no.","fix":"Say: \"Only quote customers marked permission: YES.\"","checks":["r0"]},{"title":"Quoting the notes","why":"The researcher's summaries sound quotable, and the AI may present them as customer quotes.","fix":"Add: \"Copy quotes exactly from the transcripts. Skip the researcher's notes.\"","checks":["r1"]},{"title":"Dropping the source","why":"Legal needs to trace every quote, and the AI rarely adds IDs unless asked.","fix":"Show it: \"End each quote with the ID, like (INT-04).\"","checks":["r2"]},{"title":"Not saying how many","why":"The AI decides the length itself and usually returns more quotes than you can use.","fix":"Be exact: \"exactly 3 numbered quotes.\"","checks":["numberedItems"]},{"title":"Getting markdown back","why":"AI defaults to bold labels and headings, which show up as stray symbols in the legal review form.","fix":"Ask for \"plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Checks permission","patterns":["permission","agreed","consent","yes"]},{"label":"Asks for exact words","patterns":["word.for.word","verbatim","exact","direct quote"]},{"label":"Asks for IDs","patterns":["\\bID\\b","INT-","interview (id|number)"]},{"label":"Says exactly how many","patterns":["\\b(3|three)\\b.{0,25}(quote|line)","exactly \\d+"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Quotes for public pages have rules: exact words, permission and a traceable source. Give the AI all three.","rubricLabels":["The 3 quotes come only from INT-04, INT-07 and INT-11 (the customers with permission), never from INT-09 (Priya)","Each quote is about setup and copied word for word from a transcript (no paraphrases from Tomas's notes, such as 'under 15 minutes' or 'saves him hundreds'), and Dale's quote is the wiring one, not the app-speed one","Each line ends with the correct interview ID in parentheses, and nothing else is output: no intro, no product copy"]}