{"id":"res-mkt-trend-report-primary-sources","audience":"marketing","category":"research","technique":"constraints","title":"Choose primary-data sources for a beverage trend report","free":false,"task":"You're writing a trend report on alcohol-free drinks for a beverage client, and your editor only accepts primary data. From your saved list, you want exactly 3 numbered picks that have original data, a stated sample, and a 2025 or later date, each with a reason under 15 words. Use only the details in your list, plain text, and nothing else.","materialLabel":"Your saved source list (attached to your prompt automatically)","material":"SOURCES - \"The Alcohol-Free Aisle\" trend report for Clearbrook Beverages\n\n1. \"Gen Z Is Drinking Less\" - lifestyle magazine article, 2026. Cites \"recent surveys\" without naming them.\n2. Beverage Retail Scan 2026 - Norland Market Data. Checkout data from 4,200 US grocery stores, Jan-Jun 2026. Original data.\n3. Alcohol-Free Consumer Survey - Pemberton Research, March 2025. Online survey of 2,050 US adults 21+. Original data, method appendix.\n4. \"10 Mocktail Trends You Need to Know\" - agency blog, 2026. No sources listed.\n5. Sober-Curious Shoppers Panel - Halcyon Insights, 2023. Panel of 900 adults. Original data.\n6. Bar & Restaurant Menu Tracker - Tablecount, Sept 2026. Analysis of 18,000 US menus. Original data.\n7. \"No-Alc Sales Boom\" - trade newsletter summary of item 2, 2026.\n\nEditor note (Mara): \"Primary data only. If it's summarizing someone else's numbers, go to the original.\"","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Not giving the criteria","why":"The AI picks the most readable or most relevant-sounding sources, including blogs and summaries.","fix":"Spell it out: \"Original data, stated sample, 2025 or later.\"","checks":["r0"]},{"title":"Accepting a summary","why":"The trade newsletter repeats real numbers, so the AI may count it as a source.","fix":"Add: \"Skip anything that summarizes another source.\"","checks":["r1"]},{"title":"Getting trend findings","why":"The AI starts guessing what each source says about the trend.","fix":"Say: \"Output only the 3 picks, no findings.\"","checks":["r2"]},{"title":"Not saying how many","why":"The AI decides the length itself and usually returns more picks than you can use.","fix":"Be exact: \"exactly 3 numbered picks.\"","checks":["numberedItems"]},{"title":"Getting markdown back","why":"AI defaults to bold labels and headings, which show up as stray symbols in a note to your editor.","fix":"Ask for \"plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Gives the criteria","patterns":["primary","original data","sample","2025"]},{"label":"Rules out summaries","patterns":["summar","secondhand","no (blogs|articles)"]},{"label":"Says exactly how many","patterns":["\\b(3|three)\\b.{0,25}(pick|source)","exactly \\d+"]},{"label":"Limits each reason","patterns":["\\d+\\s*words","one (short )?(sentence|line)"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Editors care where numbers come from. Give the AI your editor's exact bar, including what to do with summaries of other sources.","rubricLabels":["The 3 picks are exactly items 2 (Norland retail scan), 3 (Pemberton survey) and 6 (Tablecount menu tracker), the only original-data sources with a stated sample from 2025 or later","No pick is the 2023 Halcyon panel, the trade newsletter summary, the magazine article or the agency blog, and each reason uses only details in the list (sample, date, data type)","Outputs only the 3 numbered picks: no intro, no discussion of rejected sources, no trend findings"]}