{"id":"res-sales-prospect-icp-fit","audience":"sales","category":"research","technique":"constraints","title":"Pick the prospects that fit your ideal customer profile","free":false,"task":"Your manager wants this week's outreach focused on accounts that match your ideal customer profile. Your ICP is US-based, 50-500 employees, has a field service team, and is not a current customer. From your research notes on 6 companies, you want exactly 3 numbered picks that meet every ICP rule, each with one reason under 15 words based on your notes. Use the newest info where notes conflict, plain text, nothing else.","materialLabel":"Your ICP and prospect notes (attached to your prompt automatically)","material":"PROSPECT NOTES\n1. Brightline HVAC (Columbus, OH) - 180 employees, 60 field techs. Not a customer.\n2. Parkside Property Mgmt (Austin, TX) - 2,300 employees. Field maintenance crews. Not a customer.\n3. Aqua Clear Pools (Tampa, FL) - 95 employees, 40 service vans. Not a customer.\n4. Northern Lights Electric (Winnipeg, Canada) - 120 employees, field electricians. Not a customer.\n5. Summit Pest Control (Denver, CO) - 240 employees, field technicians. Was a prospect in 2025.\n   UPDATE Nov 2: signed with us last week (now a customer, per CRM).\n6. Riverbend Landscaping (Boise, ID) - 70 employees in 2024 LinkedIn; company site (Oct 2026) says \"now 130 team members.\" Crews do on-site work. Not a customer.\n\nNotes: Parkside's VP is super friendly on LinkedIn. Northern Lights asked for a demo.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Not giving every rule","why":"The AI picks warm leads, like the friendly VP or the demo request, over accounts that fit.","fix":"Say: \"Must meet every ICP rule.\"","checks":["r0","r1"]},{"title":"Missing the update","why":"Summit looks perfect until you read that it signed last week.","fix":"Add: \"Use the newest info where notes conflict.\"","checks":["r1"]},{"title":"Getting outreach copy","why":"The AI drafts emails for each pick, which you didn't ask for.","fix":"Say: \"Output only the 3 picks.\"","checks":["r2"]},{"title":"Not saying how many","why":"The AI decides the length itself and usually returns more picks than you can use.","fix":"Be exact: \"exactly 3 numbered picks.\"","checks":["numberedItems"]},{"title":"Getting markdown back","why":"AI defaults to bold labels and headings, which show up as stray symbols in your CRM task list.","fix":"Ask for \"plain text, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Lists the ICP rules","patterns":["icp","50.{0,5}500","\\bUS\\b","not a (current )?customer","field"]},{"label":"Uses the newest info","patterns":["newest","latest","update","most recent"]},{"label":"Says exactly how many","patterns":["\\b(3|three)\\b.{0,25}(pick|prospect|compan)","exactly \\d+"]},{"label":"Limits each reason","patterns":["\\d+\\s*words","one (short )?(sentence|line|reason)"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","no formatting","no headings"]}],"hint":"Warm leads aren't always good fits. Give the AI every rule as a hard filter and tell it which notes are current.","rubricLabels":["The 3 picks are exactly Brightline HVAC, Aqua Clear Pools and Riverbend Landscaping, the only companies meeting every ICP rule","Does not pick Parkside (too large), Northern Lights (not US) or Summit (now a customer per the Nov 2 update), and if Riverbend's size appears it uses 130 (the Oct 2026 site)","Outputs only the 3 numbered picks with one short reason each: no intro, no outreach scripts, no notes on rejected companies"]}