{"id":"revops-attribution-claims-supported-check","audience":"revops","category":"sales-work","technique":"verification","track":"sales","level":"advanced","title":"Label marketing-attribution claims Supported or Not supported","free":false,"task":"A marketing slide makes 5 claims about sourced pipeline. Check each against the data and list them as numbered lines: \"1. Claim - Supported / Not supported / Needs data - reason in under 12 words\". Use Supported only if the data table proves it, Not supported if the data contradicts it, and Needs data if the table can't answer. Plain text.","materialLabel":"Slide claims and data (attached to your prompt automatically)","material":"SLIDE CLAIMS (Marketing, Q3 review):\n1. Marketing sourced 60% of Q3 closed-won revenue.\n2. Webinar leads convert to opportunities at twice the rate of paid-search leads.\n3. The average sales cycle for marketing-sourced deals is 45 days.\n4. Paid search produced the most pipeline dollars of any channel.\n5. Content downloads caused the Q3 jump in win rate.\n\nDATA TABLE (Q3 2026, first-touch attribution):\nClosed-won revenue total: $4.0M. Marketing-sourced: $1.8M. Sales-sourced: $1.6M. Partner-sourced: $0.6M.\nChannel | Leads | Opps created | Pipeline $\nWebinar | 800 | 64 | $1.2M\nPaid search | 2,000 | 80 | $1.5M\nContent | 1,500 | 45 | $0.9M\nEvents | 300 | 36 | $1.0M\n\nSales cycle: average for all closed-won deals is 62 days; not broken out by source.\nWin rate rose from 22% to 27% in Q3. No analysis of drivers exists.","rules":[{"type":"numberedItems","count":5},{"type":"plainText"}],"mistakes":[{"title":"Accepting the slide","why":"The AI labels everything Supported.","fix":"Add: \"Use Supported only if the data table proves it.\"","checks":["r1"]},{"title":"Skipping the math","why":"The AI doesn't compute 45% or 8% versus 4%.","fix":"Add: \"Compute the rates from the table.\"","checks":["r1"]},{"title":"Claiming cause","why":"The AI accepts that content caused the win rate jump.","fix":"Add: \"Needs data if the table can't answer.\"","checks":["r2"]},{"title":"Wrong format","why":"The AI writes a long memo.","fix":"Add: \"5 numbered lines with a label and a reason under 12 words.\"","checks":["r0","numberedItems","plainText"]}],"promptHints":[{"label":"Shows the line format","patterns":["claim -","supported / not supported","needs data"]},{"label":"Defines the labels","patterns":["only if","contradicts","can.t answer"]},{"label":"Asks for calculations","patterns":["compute","calculate","math","rate"]},{"label":"Limits the reason","patterns":["under 12","\\d+\\s*words"]},{"label":"Plain numbered lines","patterns":["plain text","5 (numbered )?lines","exactly 5"]}],"hint":"Define the three labels precisely and tell the AI to compute from the table.","rubricLabels":["Has exactly 5 numbered lines, each with a label of Supported, Not supported or Needs data and a short reason","Claim 1 is Not supported (1.8 of 4.0 is 45 percent, not 60) and claim 2 is Supported (webinar 64 of 800 is 8 percent, paid search 80 of 2,000 is 4 percent)","Claim 3 is Needs data (cycle not broken out by source), claim 4 is Supported (paid search 1.5M is the highest pipeline), and claim 5 is Needs data or Not supported (no driver analysis exists)"]}