{"id":"revops-attribution-first-vs-multi-touch-explainer","audience":"revops","category":"sales-work","technique":"audience","track":"sales","level":"beginner","title":"Explain first-touch versus multi-touch credit with one example","free":false,"task":"Explain attribution to sales reps who don't work in marketing. Write exactly 4 plain-text lines starting First-touch:, Multi-touch:, Example:, Why it matters:. Each line under 28 words. In Example, show the math for one $90,000 deal using the three touches in the notes: first-touch gives all credit to one touch; multi-touch splits credit equally. No jargon (do not use the words attribution model, channel mix or funnel).","materialLabel":"Deal journey and definitions (attached to your prompt automatically)","material":"DEFINITIONS (Marketing Ops):\n- First-touch: the first marketing interaction a buyer had gets 100% of the credit for the deal.\n- Multi-touch (even split): every marketing interaction before the deal is created gets an equal share of the credit.\n\nEXAMPLE DEAL: Harlow Dental, closed-won $90,000.\nBuyer's marketing touches before the deal was created:\n1. Aug 12 - attended a webinar\n2. Sep 3 - clicked an email\n3. Oct 1 - requested a demo\n\nWhy it matters (RevOps): the two views can rank marketing programs differently, so reps should know which one a report uses before comparing numbers.\n\nNot to say: do not claim either view is the right one.","rules":[{"type":"plainText"},{"type":"maxWords","max":110}],"mistakes":[{"title":"Using jargon","why":"The AI says 'attribution model' and 'funnel'.","fix":"Add: \"Don't use the words attribution model, channel mix or funnel.\"","checks":["r2"]},{"title":"No math in the example","why":"The AI describes the example in words.","fix":"Add: \"Show the math: 90,000 / 3 = 30,000.\"","checks":["r1"]},{"title":"Picking a winner","why":"The AI recommends multi-touch.","fix":"Add: \"Don't claim either view is right.\"","checks":["r2"]},{"title":"Long explanation","why":"The AI writes paragraphs.","fix":"Add: \"Four labeled lines, plain text, each under 28 words.\"","checks":["r0","plainText","maxWords"]}],"promptHints":[{"label":"Lists the four labels","patterns":["first-touch","multi-touch","example","why it matters"]},{"label":"Asks for the math","patterns":["math","90,000"]},{"label":"Bans jargon","patterns":["jargon","attribution model","funnel"]},{"label":"Stays neutral","patterns":["right one","neutral","don.t claim"]},{"label":"Limits length","patterns":["under 28","\\d+\\s*words"]}],"hint":"Give the four labels, ask for the math in the example and list the banned words.","rubricLabels":["Has exactly four lines starting First-touch:, Multi-touch:, Example: and Why it matters: in that order","Example shows first-touch crediting the webinar with $90,000 and multi-touch giving each touch 90,000 / 3 = $30,000","No line uses the phrases attribution model, channel mix or funnel, and none claims one view is the right one"]}