{"id":"revops-cost-per-opportunity-by-channel","audience":"revops","category":"sales-work","technique":"format","track":"sales","level":"intermediate","title":"Rank channels by cost per opportunity from lowest to highest","free":false,"task":"Make a markdown table with columns Channel | Spend | Opps | Cost per opp and one row per channel sorted from the lowest cost per opportunity to the highest. Cost per opp is spend divided by opportunities created, rounded to the nearest dollar. Use opportunities created, not leads. No bold, nothing outside the table, under 70 words.","materialLabel":"Q3 channel data (attached to your prompt automatically)","material":"Q3 2026 marketing channels:\n\nChannel | Spend | Leads | Opps created\nPaid social | $18,000 | 700 | 90\nWebinars | $12,000 | 420 | 40\nEvents | $45,000 | 600 | 30\nContent | $9,000 | 1,800 | 60\n\nA marketing lead says: \"Content is our best channel because it generated 1,800 leads.\" Leads are not opportunities.\nCost per lead (not requested): Paid social $26; Webinars $29; Events $75; Content $5.\nSpend includes media and fees; it excludes salaries.","rules":[{"type":"plainText"},{"type":"maxWords","max":70}],"mistakes":[{"title":"Dividing by leads","why":"The AI computes cost per lead.","fix":"Add: \"Use opportunities created, not leads.\"","checks":["r1"]},{"title":"Wrong sort","why":"The AI keeps the input order.","fix":"Add: \"Sort lowest cost per opp to highest.\"","checks":["r1"]},{"title":"Extra commentary","why":"The AI agrees with the marketing lead.","fix":"Add: \"Nothing outside the table, no bold.\"","checks":["r2","plainText","maxWords"]},{"title":"Wrong columns","why":"The AI adds a leads column.","fix":"Add: \"Exactly the four columns listed.\"","checks":["r0"]}],"promptHints":[{"label":"Names the columns","patterns":["channel","spend","opps","cost per opp"]},{"label":"Defines cost per opp","patterns":["spend divided by","opportunities created"]},{"label":"Sorts rows","patterns":["lowest","sort"]},{"label":"Rounds","patterns":["nearest dollar"]},{"label":"Table only","patterns":["no bold","nothing outside"]}],"hint":"Define cost per opp, say to use opportunities not leads and give the sort order.","rubricLabels":["Is a table with columns Channel, Spend, Opps and Cost per opp with exactly four rows","Cost per opp values are Content $150, Paid social $200, Webinars $300 and Events $1,500, sorted lowest to highest in that order","Uses opportunities created (not leads), has no bold, and has nothing outside the table"]}