{"id":"revops-funnel-stage-conversion-table","audience":"revops","category":"sales-work","technique":"format","track":"sales","level":"intermediate","title":"Show funnel conversion from each stage to the next","free":false,"task":"Make a markdown table with columns Stage | Count | From previous and rows Leads, MQL, SQL, Opportunity, Won in that order. From previous is the count divided by the previous stage's count as a whole-number percent (use a dash for Leads). After the table add one line exactly in the form \"Lead to won: N%\" using won divided by leads. No bold, nothing else, under 70 words.","materialLabel":"Q3 funnel counts (attached to your prompt automatically)","material":"Q3 2026 funnel (each lead counted at the furthest stage it reached; counts shown are cumulative at each stage, i.e. leads that reached at least that stage):\n\nLeads: 1,000\nMQL: 400\nSQL: 160\nOpportunity: 80\nWon: 20\n\nA marketing slide says the funnel 'converts 4% overall' (that was Q2). Use this table.\nConversion definitions: From previous = this stage count / previous stage count.\n\nContext: the funnel report is produced by Marketing Ops from the CRM on the first Monday after quarter end. Leads are net of duplicates and spam. MQL means a lead that reached 70 points on the scoring rubric; SQL means an SDR accepted it; Opportunity means an AE created an opportunity; Won means closed-won in the quarter. The report is shared with Sales Leadership.","rules":[{"type":"plainText"},{"type":"maxWords","max":70}],"mistakes":[{"title":"Using total leads as the base each time","why":"The AI computes every stage against 1,000.","fix":"Add: \"From previous divides by the previous stage.\"","checks":["r1"]},{"title":"Using the Q2 figure","why":"The AI says 4%.","fix":"Add: \"Use this table; lead to won = 20 / 1,000.\"","checks":["r2"]},{"title":"Missing the final line","why":"The AI adds commentary.","fix":"Add: \"End with: Lead to won: N%.\"","checks":["r2"]},{"title":"Bold and extras","why":"The AI bolds and explains.","fix":"Add: \"No bold; nothing else.\"","checks":["r0","plainText","maxWords"]}],"promptHints":[{"label":"Names the columns","patterns":["stage","count","from previous"]},{"label":"Defines the conversion","patterns":["previous stage","divided by"]},{"label":"Uses a dash for Leads","patterns":["dash"]},{"label":"Adds the final line","patterns":["lead to won"]},{"label":"No bold","patterns":["no bold","nothing else"]}],"hint":"Define the conversion against the previous stage and ask for the final Lead to won line.","rubricLabels":["Is a table with columns Stage, Count and From previous with rows Leads, MQL, SQL, Opportunity, Won in that order","From previous values are Leads dash, MQL 40%, SQL 40%, Opportunity 50%, Won 25%","The line after the table is exactly \"Lead to won: 2%\", the 4% Q2 figure is not used, and there is no bold"]}