{"id":"revops-lead-score-explainer-for-sdrs","audience":"revops","category":"sales-work","technique":"audience","track":"sales","level":"beginner","title":"Explain a new lead score change to SDRs in 5 plain lines","free":false,"task":"Write an announcement for SDRs about a lead-scoring change, in plain text, as exactly 5 lines starting with \"What changed:\", \"Why:\", \"What to do:\", \"What stays the same:\" and \"Questions:\". Each line is one sentence under 25 words. Use the new threshold of 70, not the old one. Do not use the words \"MQL\", \"algorithm\" or \"model\".","materialLabel":"RevOps change log (attached to your prompt automatically)","material":"CHANGE LOG - Lead scoring update, effective Monday Nov 9 2026\n\n- Old rule: a lead became sales-ready (MQL) at 50 points. New threshold: 70 points.\n- Pricing page visit: 10 points -> 20 points. Webinar attendance: 15 -> 10. Job title VP or above: +15 (unchanged).\n- Why: Last quarter, 38% of MQLs at the old threshold got accepted by AEs; leads above 70 points were accepted 61% of the time.\n- Leads between 50 and 69 points go into a nurture track instead of the SDR queue; the SDRs should not call them cold.\n- Leads already in the SDR queue keep their status (not removed).\n- Routing rules and the 24-hour response SLA stay the same.\n- Questions go to #revops-help in Slack; Jordan answers within a day.\n\nInternal note: the scoring formula lives in a spreadsheet; we're not sharing the formula outside RevOps.","rules":[{"type":"plainText"},{"type":"maxWords","max":130}],"mistakes":[{"title":"Using the old threshold","why":"The AI mixes the 50 and 70 points.","fix":"Add: \"The new threshold is 70.\"","checks":["r1"]},{"title":"Using forbidden words","why":"The AI writes MQL or algorithm out of habit.","fix":"Add: \"Don't use the words MQL, algorithm or model.\"","checks":["r2"]},{"title":"A long email","why":"The AI writes a long announcement with headings.","fix":"Add: \"Exactly 5 labeled lines, one sentence each.\"","checks":["r0"]},{"title":"Markdown","why":"The AI bolds the labels.","fix":"Add: \"Plain text.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and runs long when you only give a total.","fix":"Cap each part, like \"each line under 15 words,\" so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Lists the five labels","patterns":["what changed","why","what to do","what stays the same","questions"]},{"label":"Sets sentence length","patterns":["one sentence","under 25"]},{"label":"Uses the new threshold","patterns":["70"]},{"label":"Bans jargon","patterns":["mql","algorithm","don.t use the words","jargon"]},{"label":"Plain text","patterns":["plain text","no bold"]}],"hint":"Give the five labels, the new number, and the words the SDRs shouldn't see.","rubricLabels":["Has exactly 5 lines starting with What changed:, Why:, What to do:, What stays the same:, Questions: in that order","Uses the new threshold of 70 points (not 50 as the new rule) and the Why line cites the 38 percent versus 61 percent acceptance figures","Does not use the words MQL, algorithm or model, and Questions points to #revops-help"]}