{"id":"risk-claims-email-to-marketing","audience":"compliance","category":"legal-compliance","track":"legal","technique":"tone","level":"intermediate","title":"Email marketing for substantiation without calling anything unlawful","free":false,"task":"You are Priya Nair in Risk & Compliance. Write a prompt for a plain-text email to Dana Okoye, marketing manager, about three launch claims. Under 120 words. Start with the line \"Subject: Claims to substantiate before launch\", then \"Hi Dana,\". Name each claim with the gap in the notes, ask for the missing documents by Friday, and don't say any claim is unlawful or must be removed. End with the line \"Priya Nair, Risk & Compliance\".","materialLabel":"Your material (attached to your prompt automatically)","material":"LANDING PAGE - Pace sleep app (launch next week)\nClaim 1: \"Users cut stress by 40%\"\nClaim 2: \"Rated the #1 sleep app\"\nClaim 3: \"Backed by sleep scientists\"\n\nWHAT MARKETING SENT\n- Stress: in-app survey, 62 users who chose to answer. Average self-reported drop was 31%. 40% was the top quarter of responders.\n- Ranking: screenshot of an editorial list from a 2022 app roundup. No current ranking on file.\n- Scientists: advisor agreement with one sleep researcher, Dr. Lena Voss. The agreement ended in June and has not been renewed.\n- Ad budget approved for all three claims.\n\nPriya's open question: who in Marketing owns the evidence folder?","rules":[{"type":"plainText"},{"type":"maxWords","max":120}],"promptHints":[{"label":"Gives subject and sign-off","patterns":["subject:","exactly","sign"]},{"label":"Names the reader","patterns":["dana","marketing manager"]},{"label":"Sets the deadline","patterns":["friday"]},{"label":"Bans conclusions","patterns":["unlawful","misleading","must be removed","don't say"]},{"label":"Caps length","patterns":["\\d+\\s*words","under \\d+"]}],"mistakes":[{"title":"Subject or sign-off missing","why":"AI writes its own subject and signs with a generic closing.","fix":"Quote the exact subject line and sign-off in the prompt.","checks":["r0"]},{"title":"Gaps glossed over","why":"AI writes 'please substantiate' without the figures.","fix":"Say: \"One line per claim stating the gap from the notes.\"","checks":["r1"]},{"title":"Legal tone","why":"AI warns about legal exposure or tells Marketing to pull claims.","fix":"Say: \"Do not say any claim is unlawful or must be removed; ask for documents by Friday.\"","checks":["r2"]},{"title":"Getting markdown back","why":"AI adds bold, headings and bullets by default, which show up as stray symbols when pasted.","fix":"Say \"plain text, no bold, no headings, no asterisks\".","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and usually runs long, so a vague \"keep it short\" lands over the limit.","fix":"Cap each part instead of the total, for example \"each line under 15 words\".","checks":["maxWords"]}],"hint":"Give the exact subject, greeting and sign-off lines, and what not to say.","mission":"Ask marketing for evidence in a calm email.","musts":["Exact subject and sign-off","Each gap named","Documents due Friday"],"rubricLabels":["The email starts with the line \"Subject: Claims to substantiate before launch\" followed by \"Hi Dana,\" and ends with the line \"Priya Nair, Risk & Compliance\"","All three claims are named with the gap from the notes: 31% average from 62 self-selected users, a 2022 list, and an advisor agreement that ended in June","It asks for the missing documents by Friday, and does not say any claim is unlawful, misleading or must be removed"]}