{"id":"sales-account-research-three-hooks","audience":"sales","category":"sales-work","technique":"verification","track":"sales","level":"intermediate","title":"Pick 3 call hooks from research and label each one's source","free":false,"task":"From the research dump, pick exactly 3 hooks for a call opener. Format each line like: \"1. Hook (Source: where it came from)\". Use only items marked as coming from the company itself or a dated news article from 2026. Skip anything from an anonymous post or older than 2026. Add \"Verify first\" at the end of any hook that has no date. Plain text.","materialLabel":"Research dump on Cobalt Ridge Dental Group (attached to your prompt automatically)","material":"1. Company website, About page (undated): \"We now operate 14 offices across Ohio and Indiana.\"\n2. Local business journal article, Sept 9 2026: Cobalt Ridge hired a new VP of Operations, Carla Mendes, from a hospital system.\n3. Anonymous employee review site, 2026: \"Scheduling is chaos, front desks are overwhelmed.\"\n4. Press release on their site, Aug 2026: opened its 14th office in Dayton.\n5. Business journal, March 2023: Cobalt Ridge was named a top 50 workplace.\n6. Company careers page (undated): \"Hiring 6 front-desk coordinators across multiple locations.\"\n7. Founder interview podcast, Nov 2025: plans to reach 20 offices by 2027.\n8. Social post by a competitor, 2026: \"Cobalt Ridge is about to lose patients.\"\n\nOur product: patient scheduling software for multi-office dental groups.\nCall target: Carla Mendes.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Using unreliable sources","why":"The AI treats an anonymous review or competitor post as fact.","fix":"Add: \"Use only the company itself or dated 2026 articles.\"","checks":["r1"]},{"title":"No source labels","why":"The AI lists hooks with no origin.","fix":"Show the format: \"1. Hook (Source: ...)\".","checks":["r0","numberedItems"]},{"title":"Hiding what is undated","why":"The AI presents undated website text as current.","fix":"Add: \"Add Verify first to any undated item.\"","checks":["r2"]},{"title":"Markdown and extra notes","why":"The AI adds bold labels and a talk track.","fix":"Add: \"Plain text, only the 3 lines.\"","checks":["plainText"]}],"promptHints":[{"label":"Asks for 3 numbered hooks","patterns":["3 hooks","three hooks","exactly 3"]},{"label":"Shows the source format","patterns":["source:","\\(source"]},{"label":"Filters source quality","patterns":["anonymous","2026","dated","company itself"]},{"label":"Flags undated items","patterns":["verify first","undated","no date"]},{"label":"Names the reader","patterns":["carla","opener","call"]}],"hint":"Say which sources are allowed, what to label, and show the line format.","rubricLabels":["Has exactly 3 numbered lines, each ending with a source in the form (Source: ...)","Does not use the anonymous review, the competitor's social post, the 2023 article or the 2025 podcast as a hook","Any hook drawn from an undated item (the About page or careers page) ends with the words Verify first, and dated items do not"]}