{"id":"sales-battlecard-say-dont-say-table","audience":"sales","category":"sales-work","technique":"format","track":"sales","level":"intermediate","title":"Build a Say / Don't say card for talking about a competitor","free":false,"task":"Make a markdown table with columns Topic | Say | Don't say and exactly 3 rows: Price, Speed, Support. The Say cell uses only a fact from the notes (no adjectives about the competitor). The Don't say cell names one claim reps must avoid and is based on the notes' warnings. Every cell is under 14 words. Nothing outside the table.","materialLabel":"Competitive notes on Kestrel Billing (attached to your prompt automatically)","material":"COMPETITOR: Kestrel Billing (invoicing software for small agencies)\n\nPrice: Kestrel lists $45/user/month (checked Nov 2 2026 on their site). Ours: $39/user/month.\nSpeed: Kestrel's help center says invoices sync \"within 24 hours.\" Ours sync within 1 hour (our docs). A customer said Kestrel sync \"is sometimes slow\" (one anecdote).\nSupport: Kestrel offers email support only on its basic plan; chat on higher plans (their pricing page). We include chat on all plans.\n\nLegal/brand warnings: don't say Kestrel is \"unreliable\" or \"always late\" (no data). Don't state their market share (unverified). Don't say \"cheapest\" - a third vendor, Brightbook, costs $29.\n\nThe 2025 battlecard said Kestrel was $38/user. That is out of date.","rules":[{"type":"maxWords","max":130}],"mistakes":[{"title":"Using the old price","why":"The AI uses the 2025 $38.","fix":"Add: \"Use the current notes only; 2025 is out of date.\"","checks":["r1"]},{"title":"Adjectives about the competitor","why":"The AI writes 'Kestrel is slow and expensive'.","fix":"Add: \"Say cells use facts only, no adjectives.\"","checks":["r1"]},{"title":"Generic Don't say","why":"The AI says 'don't lie'.","fix":"Add: \"Don't say names a specific claim from the warnings.\"","checks":["r2"]},{"title":"Wrong shape and length","why":"The AI adds extra rows and commentary.","fix":"Add: \"Exactly 3 rows, each cell under 14 words, nothing outside.\"","checks":["r0","maxWords"]}],"promptHints":[{"label":"Names the columns","patterns":["topic","say","don.t say"]},{"label":"Fixes the rows","patterns":["price","speed","support","3 rows"]},{"label":"Facts only","patterns":["facts only","no adjectives","only (a )?fact"]},{"label":"Uses the warnings","patterns":["warning","avoid","from the notes"]},{"label":"Limits cell length","patterns":["under 14","\\d+\\s*words"]}],"hint":"Name the columns and rows, restrict Say to facts and base Don't say on the warnings.","rubricLabels":["Is a table with columns Topic, Say and Don't say and exactly 3 rows: Price, Speed, Support","The Say cells use current facts ($45 versus $39 per user per month, 24 hours versus 1 hour, chat on all plans versus email on basic) and not the old $38 price","The Don't say cells name claims to avoid from the notes (such as unreliable, always late, cheapest, market share) and every cell is under 14 words"]}