{"id":"sales-breakup-email-forty-words","audience":"small-business","category":"sales-work","technique":"tone","track":"sales","level":"beginner","title":"Write a polite final follow-up under 45 words","free":false,"task":"Write the final email in a follow-up sequence to a prospect who has gone quiet after two emails. It is polite, takes the blame off the buyer, contains no guilt trip, and offers to reopen the conversation in January. Under 45 words, plain text, and it ends with a yes-or-no question. Start with \"Subject: Closing the loop\" and sign off \"Elena\".","materialLabel":"Sequence history (attached to your prompt automatically)","material":"Prospect: Gustavo Reyes, owner of Reyes Auto Glass (4 employees).\nOur product: Jobtrack, quoting and scheduling app for small shops. $39/month.\n\nSequence so far:\n- Oct 12 email #1: intro, asked for a 15-minute call. No reply.\n- Oct 22 email #2: sent a 2-minute demo video. Opened twice, no reply.\n- Nov 2: LinkedIn view of Elena's profile by Gustavo.\n\nGustavo's LinkedIn says he's busy with the fall windshield season; slows down in January.\n\nNotes: Elena does not want to say \"I've emailed you three times\" or \"I never heard back\". Do not mention the video views. Do not offer a discount.","rules":[{"type":"maxWords","max":45},{"type":"plainText"}],"mistakes":[{"title":"Guilt-trip language","why":"The AI writes \"I haven't heard back from you.\"","fix":"Add: \"No guilt, no counting emails, take the blame off the buyer.\"","checks":["r2"]},{"title":"Surveillance and discounts","why":"The AI mentions the video views or adds a deal.","fix":"Add: \"Do not mention video views or a discount.\"","checks":["r1"]},{"title":"Too long","why":"The AI writes a 100-word email.","fix":"Add: \"Under 45 words, plain text.\"","checks":["maxWords","plainText"]},{"title":"Wrong subject or sign-off","why":"The AI invents its own subject.","fix":"Add: \"First line exactly Subject: Closing the loop, sign off Elena.\"","checks":["r0"]}],"promptHints":[{"label":"Sets the subject line","patterns":["closing the loop","subject"]},{"label":"Names the January offer","patterns":["january","reopen","pick (it )?back up"]},{"label":"Bans guilt","patterns":["guilt","blame","never heard back","no pressure"]},{"label":"Ends with yes/no question","patterns":["yes.or.no","yes/no","question"]},{"label":"Limits length","patterns":["\\d+\\s*words","under \\d+"]}],"hint":"Give the exact subject, the sign-off, the closing question and what tone to avoid.","rubricLabels":["First line is exactly \"Subject: Closing the loop\" and the email ends with the sign-off line Elena","Offers to pick the conversation up again in January, without mentioning the video views, a discount, or how many times Elena has emailed","The body's last sentence before the sign-off is a yes-or-no question and the tone has no guilt or blame (no \"never heard back\", \"I'll assume\" or \"too busy\")"]}