{"id":"sales-case-study-draft-no-invented-quotes","audience":"sales","category":"sales-work","technique":"grounding","track":"sales","level":"advanced","title":"Draft a case-study blurb without inventing a customer quote","free":false,"task":"Write a customer story blurb for the website in plain text under 130 words. Use only the approved metrics in the notes. Include the customer's quote word for word if it is in the approved list; otherwise write [quote pending] instead of making one up. Put the headline on line 1, as \"Headline: ...\" under 12 words. Do not name the customer unless the notes say naming is approved.","materialLabel":"Customer approval log and results (attached to your prompt automatically)","material":"CUSTOMER: Alder Creek Veterinary (6 clinics).\n\nApproval log (marketing, Nov 2026):\n- Name use: NOT approved yet. Refer to them as \"a six-clinic veterinary group.\"\n- Approved metrics: reminder texts sent per month rose from 1,200 to 4,000; front-desk phone calls about appointments down about a third (their estimate, approved wording: \"about a third\").\n- Approved quote: none yet. Legal is waiting on the customer's sign-off.\n\nOther material (not approved):\n- Customer said by email: \"This changed our whole front desk.\" (informal email, not cleared for publishing)\n- Internal estimate: no-shows fell 22% (our data, unverified).\n\nProduct: Pawprint Reminders, appointment text reminders.\nAudience: other multi-clinic vet owners.","rules":[{"type":"maxWords","max":130},{"type":"plainText"}],"mistakes":[{"title":"Naming the customer","why":"The AI uses the real name for credibility.","fix":"Add: \"Do not name the customer; call them a six-clinic veterinary group.\"","checks":["r0"]},{"title":"Using unverified numbers","why":"The AI adds the 22% no-show drop.","fix":"Add: \"Use only approved metrics.\"","checks":["r1"]},{"title":"Quoting an uncleared email","why":"The AI uses the informal email line as a quote.","fix":"Add: \"Use [quote pending] since no quote is approved.\"","checks":["r2"]},{"title":"Long marketing fluff","why":"The AI writes a long story with bold.","fix":"Add: \"Plain text under 130 words.\"","checks":["maxWords","plainText"]}],"promptHints":[{"label":"Sets the headline format","patterns":["headline:","under 12 words"]},{"label":"Limits to approved facts","patterns":["approved","only the","metrics"]},{"label":"Handles the missing quote","patterns":["quote pending","don.t (make up|invent)","placeholder"]},{"label":"Keeps the customer anonymous","patterns":["don.t name","anonymous","six.clinic"]},{"label":"Sets length and style","patterns":["\\d+\\s*words","plain text"]}],"hint":"Say what is approved, what is not, and what to write in place of a quote that doesn't exist.","rubricLabels":["Line 1 starts with \"Headline:\" followed by under 12 words, and the text does not name Alder Creek Veterinary","Uses 1,200 to 4,000 reminder texts and \"about a third\" fewer phone calls, and does not use the 22% no-show figure","Contains the placeholder [quote pending] and does not include the line \"This changed our whole front desk\" or any other invented quote"]}