{"id":"sales-ceo-to-ceo-intro-email-verified-fact","audience":"executives","category":"sales-work","technique":"audience","track":"sales","level":"intermediate","title":"Write a CEO-to-CEO intro email with one verified fact","free":false,"task":"Elena Park, CEO of Ridgeway Systems, is emailing Marcus Webb, CEO of Trellis Foods. Write a plain-text email under 80 words, signed Elena. The first sentence must be about Trellis's Ohio plant. Include the published 22 percent result, attributed to one customer's plant. End by asking for a 20-minute call. Do not use the words \"impressive\", \"incredible\" or \"congratulations\", and do not mention any acquisition.","materialLabel":"Your notes (attached to your prompt automatically)","material":"FACT SHEET\n\nAbout Trellis Foods (Marcus Webb, CEO):\n- Verified (Trellis press release, Sept 14): opened a second plant in Ohio, adding a third packaging line.\n- Verified: privately held, about 900 employees.\n- Unverified: a trade-press rumor that Trellis may be acquired by Hartman Group. Neither company has commented.\n\nAbout Ridgeway Systems (Elena Park, CEO):\n- We make line-scheduling software for food plants.\n- Published case study (approved by the customer, named only as \"a regional bakery plant\"): changeover time fell 22 percent in six months.\n- Older marketing claim, not supported by a case study: \"up to 40 percent faster changeovers\".\n\nElena's notes: she has never met Marcus. A mutual contact, Sofia Brandt, has not agreed to be named.","rules":[{"type":"plainText"},{"type":"maxWords","max":80}],"mistakes":[{"title":"Repeating the rumor","why":"The AI mentions the possible acquisition to seem informed.","fix":"Add: \"Do not mention any acquisition or rumors.\"","checks":["r1"]},{"title":"Using the bigger claim","why":"The AI grabs '40 percent faster' because it sounds stronger.","fix":"Add: \"Use only the published 22 percent result, attributed to one customer's plant.\"","checks":["r1"]},{"title":"Flattery","why":"The AI opens with 'Congratulations' and 'impressive growth'.","fix":"Add: \"Do not use impressive, incredible or congratulations.\"","checks":["r2"]},{"title":"Generic opening","why":"The AI starts with 'I hope this finds you well'.","fix":"Add: \"The first sentence is about the new Ohio plant.\"","checks":["r0"]},{"title":"Long email","why":"The AI writes four paragraphs.","fix":"Add: \"Plain text, under 80 words.\"","checks":["plainText","maxWords"]}],"promptHints":[{"label":"Opens on the plant","patterns":["ohio","first sentence"]},{"label":"Uses the verified stat","patterns":["22 percent|22%","one customer","published"]},{"label":"Leaves out the rumor","patterns":["acquisition","rumou?r","do not mention"]},{"label":"Bans flattery words","patterns":["impressive","congratulations","incredible"]},{"label":"Ends with the ask","patterns":["20.?minute","end (by|with)"]}],"hint":"Say what the first sentence is about, which stat to use, and what to leave out.","rubricLabels":["The first sentence is about Trellis's new Ohio plant (or its third packaging line), and the email is plain text signed Elena","Includes the 22 percent changeover result attributed to one customer's plant over six months; does not use the 40 percent claim, mention an acquisition, or name Sofia Brandt","Ends by asking for a 20-minute call and does not use the words impressive, incredible or congratulations"]}