{"id":"sales-cold-email-approved-proof-point","audience":"sales","category":"sales-work","technique":"grounding","track":"sales","level":"beginner","title":"Write a cold email that uses only the approved customer result","free":false,"task":"You're emailing Dana Whitfield, Head of Logistics at Prairie Gold Foods, for the first time. Marketing pulled the 40% figure in your notes because it came from a small pilot; the only approved result is Corvel Supply's 18% fewer missed pickups. Write the email under 100 words: open with Dana's new Tulsa hub (not with who you are), use the Corvel result, and sign off as just \"Priya\".","materialLabel":"Your prospect notes (attached to your prompt automatically)","material":"Prospect: Dana Whitfield, Head of Logistics, Prairie Gold Foods (frozen foods distributor, Kansas + Oklahoma)\nFrom their press page: opening a new Tulsa cross-dock hub in March 2027, adding 40 trucks.\nDana quote in local paper: \"Our biggest headache is pickups that slip and nobody knows until the dock is waiting.\"\n\nMe: Priya Nair, Account Executive, Brightline Freight Software\nWhat we do: live pickup tracking + automatic alerts to the dock when a truck is running late.\n\nProof points I have:\n- Corvel Supply: 18% fewer missed pickups in the first 6 months\n- Halvorsen Dairy pilot: cut late pickups by 40% (3 trucks, 2 weeks)\n- We integrate with most dock scheduling tools\n\nAsk: 15 min call, maybe next week.","rules":[{"type":"maxWords","max":100}],"mistakes":[{"title":"Using the biggest number","why":"The AI reaches for the most impressive stat, which here is the pilot figure marketing pulled.","fix":"Say it: \"Use only the Corvel result: 18% fewer missed pickups. Don't mention the 40% pilot.\"","checks":["r0"]},{"title":"Opening with yourself","why":"Cold emails from AI usually start \"My name is...\" or \"I hope this finds you well.\"","fix":"Add: \"Open with Dana's new Tulsa hub, not with who I am.\"","checks":["r1"]},{"title":"A full signature block","why":"The AI adds name, title, company and phone under the email.","fix":"Add: \"Sign off with just: Priya\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and runs long when you only give a total like 100 words.","fix":"Cap each part instead, like \"3 short paragraphs, each under 25 words,\" so the total lands well under 100.","checks":["maxWords"]}],"promptHints":[{"label":"Names the approved result","patterns":["corvel","18"]},{"label":"Excludes the pilot number","patterns":["40","pilot","halvorsen"]},{"label":"Sets the opener","patterns":["open(s|ing)? with","first (line|sentence)","tulsa"]},{"label":"Sets the sign-off","patterns":["sign.?off","sign it","just .?priya"]},{"label":"Sets a size","patterns":["\\d+\\s*words","under \\d+","short","\\d+\\s*(sentences|lines)"]}],"hint":"The AI can't know which stat marketing approved. Tell it which one to use, how to open and how to sign off.","rubricLabels":["Uses the Corvel Supply result (18% fewer missed pickups) and does not mention the 40% figure or the Halvorsen pilot","The first sentence after the greeting is about Dana's new Tulsa hub, not an introduction of Priya or Brightline","Ends with the sign-off \"Priya\" alone (no last name, title or company under it)"]}