{"id":"sales-cold-email-trigger-event","audience":"sales","category":"sales-work","technique":"audience","track":"sales","level":"beginner","title":"Write a cold email that opens on a fresh trigger event","free":false,"task":"Write a cold email to Priya Nair from Marcus at Routewise. Use only the newest trigger event in the notes as the opener, not the old one. Line 1 is \"Subject:\" plus a subject of at most 5 words. The email body is under 90 words, in plain text with no bold, and asks exactly one question as the last line before the sign-off \"Marcus\". Do not claim any results for Routewise.","materialLabel":"Your account notes (attached to your prompt automatically)","material":"Account: Brightline Logistics, regional freight broker, ~220 employees.\nContact: Priya Nair, Director of Operations.\n\nTrigger events found:\n- March 2024: raised a funding round (old, widely covered).\n- Oct 14 2026: opened a second warehouse in Reno, per their press page. Local news says 40 new dispatch jobs.\n- Priya posted on LinkedIn in Oct 2026: \"Scaling dispatch across two sites is harder than we planned.\"\n\nWhat Routewise does: route-planning software for dispatch teams. Customers we can talk about: none cleared for outside use yet.\nInternal stat (not approved for outreach): customers see 11% fewer empty miles.\nPriya's email style on LinkedIn: short, direct, no fluff.","rules":[{"type":"maxWords","max":95},{"type":"plainText"}],"mistakes":[{"title":"Opening on old news","why":"The AI leads with the biggest-sounding event, the funding round.","fix":"Add: \"Open on the newest trigger event only, not the 2024 funding.\"","checks":["r1"]},{"title":"Quoting an unapproved stat","why":"The AI loves a proof point and grabs the internal 11% figure.","fix":"Add: \"Do not claim any results or statistics for us.\"","checks":["r2"]},{"title":"Long, markdown-heavy email","why":"The AI adds a bold subject, bullets and a long intro.","fix":"Add: \"Plain text, body under 90 words, subject line starts with Subject:.\"","checks":["r0","plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and runs long when you only give a total.","fix":"Cap each part, like \"each line under 15 words,\" so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the trigger","patterns":["trigger","newest","reno","warehouse"]},{"label":"Sets the subject line","patterns":["subject"]},{"label":"Limits length","patterns":["\\d+\\s*words","under \\d+","short"]},{"label":"Asks for one question","patterns":["one question","single question","exactly one"]},{"label":"Bans claims","patterns":["no claims","don.t claim","no results","no stat"]}],"hint":"Tell the AI which news counts, what to leave out, and how the email must end.","rubricLabels":["Line 1 starts with \"Subject:\" followed by a subject of 5 words or fewer","The opener refers to the Reno warehouse or the two-site dispatch challenge, and does not mention the 2024 funding round","Ends with exactly one question, then the single sign-off line \"Marcus\", and does not quote the 11% empty-miles figure or any other result"]}