{"id":"sales-competitor-contract-end-email-public-info","audience":"sales","category":"sales-work","technique":"grounding","track":"sales","level":"intermediate","title":"Write a competitive-displacement email using only public information","free":false,"task":"Write a cold email to a prospect who currently uses a competitor whose contract likely ends in March. Plain text under 110 words, subject line first. Use only the public facts in the notes (not anything from a sales call or a leaked document), say plainly that you don't know their contract terms, and ask whether they are planning to review options before March. Don't criticize the competitor or compare features.","materialLabel":"Prospect research (attached to your prompt automatically)","material":"Prospect: Zephyr Home Health, 90 employees. Contact: Naveen Bhatt, IT manager. Sender: Dara at Cortexa (telehealth scheduling software).\n\nPUBLIC FACTS:\n- Zephyr's careers page (Oct 2026) lists \"experience with Clearbook scheduling\" in two job posts.\n- A Nov 2025 press release: Zephyr announced a 12-month rollout of a new scheduling platform, which went live in March 2026 (the platform name isn't given).\n- Zephyr's website lists 6 service regions.\n\nNOT PUBLIC / NOT ALLOWED:\n- A former Clearbook employee told Dara that Clearbook contracts are typically 12-month terms with auto-renewal (hearsay).\n- A competitive intel doc marked 'internal - do not share' says Zephyr pays Clearbook $22 per user.\n\nDara's calendar: 15-minute calls open Nov 17 to 20.","rules":[{"type":"maxWords","max":110},{"type":"plainText"}],"mistakes":[{"title":"Using the leaked figure","why":"The AI mentions the $22 per user.","fix":"Add: \"Use only public facts; not the internal doc or hearsay.\"","checks":["r2"]},{"title":"Assuming contract terms","why":"The AI says 'your contract renews in March'.","fix":"Add: \"Say plainly that we don't know their contract terms.\"","checks":["r1"]},{"title":"Criticizing the competitor","why":"The AI says Clearbook is outdated.","fix":"Add: \"Don't criticize or compare features.\"","checks":["r1"]},{"title":"Long email","why":"The AI writes a long formatted email.","fix":"Add: \"Plain text under 90 words, subject first.\"","checks":["r0","maxWords","plainText"]}],"promptHints":[{"label":"Limits to public facts","patterns":["public","only"]},{"label":"States uncertainty","patterns":["don.t know","contract terms"]},{"label":"Asks about a review","patterns":["review options","before march"]},{"label":"Bans criticism","patterns":["criticiz","compare features"]},{"label":"Sets form and length","patterns":["subject","plain text","under 90"]}],"hint":"Say to use only public facts, to admit what you don't know and what the closing question is.","rubricLabels":["Line 1 starts with \"Subject:\" and the body uses only public facts such as the scheduling platform rollout going live in March 2026 or the careers-page mention of Clearbook","States that Cortexa doesn't know their contract terms and asks whether they plan to review options before March, without criticizing Clearbook or comparing features","Does not mention the hearsay about 12-month auto-renewal terms or the $22 per user figure"]}