{"id":"sales-event-leads-hot-warm-followup-versions","audience":"sales","category":"sales-work","technique":"audience","track":"sales","level":"intermediate","title":"Write two event follow-ups: one for hot leads and one for warm leads","free":false,"task":"Write two follow-up emails after a trade show, labeled \"Hot:\" and \"Warm:\". Each has its own subject line (starting \"Subject:\") and is plain text under 45 words. Hot (asked for a demo at the booth) offers two specific demo times from the notes; Warm (just scanned a badge) offers one resource and no call. Neither may claim results, mention that you met at a \"great\" event, or use urgency words.","materialLabel":"Event notes (attached to your prompt automatically)","material":"Event: Midwest Manufacturing Expo, Nov 17-18 2026. Rep: Lourdes at ShiftBoard (shift-scheduling software).\n\nHot leads (asked for a demo at the booth): Dana Pruitt, plant manager. Demo slots available (CT): Tue Nov 24 at 10 am and Fri Nov 27 at 1 pm.\nWarm leads (scanned a badge only): resource available: the 1-page scheduling checklist (PDF) [checklist link].\nNot approved: customer results, savings numbers, 'AI-powered' claims.\nBanned words: urgent, hurry, limited, great event.\nSender: Lourdes.\n\nContext: about 140 badge scans were collected over the two days; 9 people asked for a demo at the booth, and the sales team has split the list into hot and warm by that rule only. Follow-ups go out Monday Nov 23 from Lourdes's work email. The company's marketing team reviews templates, and no attachments are allowed in first follow-ups.","rules":[{"type":"plainText"},{"type":"maxWords","max":110}],"mistakes":[{"title":"Offering calls to warm leads","why":"The AI asks for a meeting.","fix":"Add: \"Warm: resource only, no call.\"","checks":["r1"]},{"title":"Banned words and claims","why":"The AI writes 'great event' and savings.","fix":"Add: \"No results claims or banned words.\"","checks":["r2"]},{"title":"Wrong demo times","why":"The AI invents times.","fix":"Add: \"Use the two real slots.\"","checks":["r1"]},{"title":"Missing labels or subjects","why":"The AI merges the emails.","fix":"Add: \"Label Hot: and Warm:, each with Subject:.\"","checks":["r0","plainText","maxWords"]}],"promptHints":[{"label":"Uses the two labels","patterns":["hot:","warm:"]},{"label":"Adds subject lines","patterns":["subject"]},{"label":"Offers the demo times","patterns":["nov(ember)? 24","nov(ember)? 27"]},{"label":"Uses the placeholder","patterns":["\\[checklist link\\]"]},{"label":"Bans claims and words","patterns":["no results","urgent","hurry","great event"]}],"hint":"Name the two labels, what each email offers and the banned words.","rubricLabels":["Has two emails labeled Hot: and Warm:, each with its own line starting Subject:","The Hot email offers Tue Nov 24 at 10 am CT and Fri Nov 27 at 1 pm CT, and the Warm email offers the 1-page scheduling checklist with the placeholder [checklist link] and no call","Neither email claims results or savings, uses urgent, hurry, limited or great event, and each body is under 45 words"]}