{"id":"sales-in-app-upgrade-banner-twenty-five-words","audience":"small-business","category":"sales-work","technique":"constraints","track":"sales","level":"beginner","title":"Write an in-app upgrade banner under 25 words with no pressure","free":false,"task":"Write the text of an in-app banner for customers near their plan limit, in plain text under 25 words, as exactly two lines: line 1 is a headline of 5 words or fewer, line 2 is one sentence with the usage fact and the next plan's name and price. Use the 2026 price, include no countdown or \"limited time\" wording, and no exclamation marks.","materialLabel":"Plan limits and pricing (attached to your prompt automatically)","material":"Product: Tallyfy Invoices (small-business invoicing app). \n\nPlans (2026): Free - up to 5 invoices a month; Basic - $12 per month, up to 50 invoices; Pro - $29 per month, unlimited invoices.\nOld Basic price (2025): $9 per month. Retired.\n\nBanner trigger: customer on the Free plan has sent 4 of 5 invoices this month (80%).\n\nMarketing rules: no countdowns, no 'limited time', no exclamation marks, no emoji, no 'upgrade now' pressure wording. The banner shows the customer's actual usage.\nNext plan after Free is Basic.","rules":[{"type":"plainText"},{"type":"maxWords","max":25}],"mistakes":[{"title":"Using the old price","why":"The AI writes $9.","fix":"Add: \"Use the 2026 price, $12.\"","checks":["r1"]},{"title":"Pressure wording","why":"The AI writes 'Upgrade now!'","fix":"Add: \"No exclamation marks, countdowns or upgrade now.\"","checks":["r2"]},{"title":"Missing the usage fact","why":"The AI writes a generic upsell.","fix":"Add: \"State 4 of 5 invoices used this month.\"","checks":["r1"]},{"title":"Too long","why":"The AI writes a paragraph.","fix":"Add: \"Two lines, under 25 words.\"","checks":["r0","plainText","maxWords"]}],"promptHints":[{"label":"Fixes two lines","patterns":["two lines","headline","5 words"]},{"label":"States the usage","patterns":["4 of 5","usage fact"]},{"label":"Names plan and price","patterns":["basic","\\$12"]},{"label":"Bans pressure","patterns":["no countdown","limited time","exclamation"]},{"label":"Limits length","patterns":["under 25","\\d+\\s*words"]}],"hint":"Give the two-line structure, the facts to include and the banned wording.","rubricLabels":["Has exactly two lines: a headline of 5 words or fewer and one sentence","The sentence states the usage fact of 4 of 5 invoices used this month and names Basic at $12 per month (not $9)","Contains no exclamation marks, emoji, countdown, limited time or upgrade now wording"]}